Royal Salute and Boundless partner to create special edition for Lunar New Year

Royal Salute and Boundless Brand Design have collaborated on a new special edition for the Scotch Whisky’s 21YO Signature blend.

The edition, which celebrates the Lunar New Year, depicts “a majestic journey from the home of Royal Salute at the Tower of London, to the celebratory occasion in the East, as meandering lanterns are sent into the sky, lighting up the world”.

 

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“It’s important to design for everybody – because it could be our future”: Daphne Mavroudi-Chocholi, Managing Director of RNIB Enterprises, on inclusive smart packaging

Imagine you walk into a shop looking for a snack. You’re trying to decide what to get, but all the sandwiches are in plain windowless cartons, and all the crisps are in plain bags. There’s no information written down anywhere. You ask a shop assistant for help, but they don’t seem to understand what the problem is. You’re left feeling frustrated and isolated, when all you wanted to do was pick up a quick snack.

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