Coty announces ‘most ambitious’ fragrance project yet
Coty unveiled its Infiniment Coty Paris plans alongside a new Orveda serum at a gala event celebrating its new Coty Protopia vision
Coty has revealed two innovative initiatives: Infiniment Coty Paris, an unparalleled and high-end fragrance collection; and a revolutionary serum within the prestigious skincare brand Orveda. The grand announcement took place at a glamorous gala event preceding the Cannes Film Festival, where Coty Protopia, the brand’s empowering vision for embracing bold and creative beauty expressions, was also unveiled.
“At Coty, we firmly believe that no one can control or dictate what is, or is not, beautiful,” said Sue Y Nabi, CEO of Coty.
“The future of beauty we strive to create is one anchored in a deep respect for and commitment to infinite expressions of individual beauty and experiences.
“This ethos is embodied in our latest innovations, Orveda’s new Omnipotent Concentrate serum, which I believe is perhaps the most potent serum of all time.”
Nabi further called Infiniment Coty Paris, “our most ambitious fragrance project to date, [which] aims to usher in a new era for fragrances and perfumery, representing to fragrance what Orveda is to skincare.”
Infiniment Coty Paris is claimed as the first fragrance with patents pending for both the formulation and the packaging.
The collection will ultimately include a range of 14 ‘diverse’ scents and is expected to launch globally in 2024.
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects
London Packaging Week smashes attendance record with 16% growth in 2026
A record 6,688 unique visitors attended London Packaging Week 2026, as more than 230 exhibitors and over 110 speakers helped deliver the biggest edition in the event’s history.
Prada, Jack Daniel’s, Heinz and Hotel Chocolat among London Packaging Week Innovation Awards winners
From Formula 1-inspired luxury engineering and interactive launch packs to everyday usability and recyclable flexible packaging, the 2026 London Packaging Week Innovation Awards reveal how brands are turning packaging into a source of practical, commercial and consumer value.