Meet the Speakers 2023 | Five minutes with: Cameron Worth, Founder and CEO of SharpEnd
London Packaging Week recently had the pleasure of interviewing Cameron Worth, Founder & CEO of SharpEnd. Cameron founded SharpEnd / io.tt in 2014 as the industry’s first IoT agency with a mission to create the biggest ever digital unlock for brands – their products becoming interactive media. Read the full interview to find out more about Cameron, his take on consumer trends, his inspirations and more!
Tell us a bit about yourself!
What or who inspires you?
Anyone who does things with originality and style! It doesn’t matter what industry or discipline. In my opinion, originality and style are seriously lacking in today’s modern world so it would be nice to see more of it.
If you could reinvent anything, what would it be?
We are focused on reinventing brand marketing. Currently marketing seems to be focused on pushing messages at people. What we are aiming to achieve with connected products is allow people to pull information, services, and experiences directly from products and different media touchpoints to get better stuff from their favourite brands. The KPIs are on our side, so now it’s about scaling.
What consumer trends are you paying attention to?
The constant shift in consumer behaviours in terms of what social media platforms people are using is something we are monitoring at the moment. We firmly believe that first party platforms will be more important than third party platforms in the near future.
Cameron will be joining us at London Packaging Week this month! Make sure to join him at the Beauty & Drinks stage on Day 2 from 13:45 to 14:15 to hear his talk on smart packaging and ask him any questions at his exclusive Q&A!
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects
A toast to the remarkable journey of the bottle
How receptacles that are multipurpose, beautiful, and filled with quality enable brands to hand deliver a very personal message.
Experts rally behind London Packaging Week Innovation Awards
Christelle Anya, the driving force behind the prestigious ADF, PCD, & PLD Innovation Awards in Paris, and Paul Jenkins, one of the foremost packaging experts in the UK, explain why they’re throwing their weight behind the brand-new London Packaging Week Innovation Awards.
