McKinsey lays out the path to reducing plastic pollution and increasing circularity
McKinsey paving the way
McKinsey’s new report predicts and portrays facts and speculations regarding the packaging industry which, are paving the way for change to become not just important but necessary to consider.
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The latest packaging projects
From intention to impact: Designing emotion into luxury packaging
Vincent Villéger reflects on the growing role of intentionality in luxury packaging design, and how precision, psychology, and brand clarity are shaping a more considered creative landscape.
Stylish, modern and accessible. Inclusive design is a smart commercial decision
What use is packaging if it alienates a big portion of users? As some of the most forward-thinking brands in beauty, tech and beyond are discovering, designing with empathy and accessibility front of mind isn’t a constraint, but a competitive edge. Casey McHugh, Conference & Community Manager at Easyfairs, explains why.