First grab-and-go checkout in the beauty sector thanks to RFID
L’Oréal has piloted a pop-up shop in its store in Königsallee, Düsseldorf, Germany using Payfree and Avery Dennison’s advanced Self-Checkout Technology to offer customers a convenient, seamless checkout.
Instead of queuing at checkout, customers purchase their selected products by passing them through a scanning unit, which automatically registers products via RFID tags. The partners say this showcases the first grab-and-go checkout in the beauty sector.
“The beauty industry is undergoing drastic change. An increasing number of consumers find products online or on social media, buy them online and easily switch from one brand to another. Combining our advances in RFID technology with Payfree’s know-how in RFID-based seamless checkouts, we can offer brands a unique solution to satisfy their customers and build brand loyalty,” said Uwe Hennig, director market development Apparel, Beauty & Food Intelligent Labels EMEA, Australia, and India at Avery Dennison.
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