Packaging’s sustainable blueprint
The momentum behind sustainability and shifts in consumer behaviour continues to have profound implications for the packaging industry.
The captivating design of fine spirits bottles
London Packaging Week is regularly home to some of the most jaw-dropping packaging in the world – and invariably, much of it comes from the premium drinks sector. Here, we unpack the magic of an industry that somehow captures lightning in a bottle again and again.
Packaging turns potential into profit
To paraphrase a well-known proverb, “Take care of the packaging and the pounds will take care of themselves.”
Revolutionising packaging: Navigating towards a sustainable future
Jim Bligh, FDF’s Director of Corporate Affairs and Packaging, on spearheading a sustainable packaging revolution, advocating for innovation, and the need for regulatory clarity in the industry.
When sustainability sparkles: Gary Smith’s vision for MDCV’s future
London Packaging Week panellist and MDCV UK CEO Gary Smith explains how the business’s commitment to sustainability and innovation is reshaping English viticulture, setting a new standard in quality and environmental stewardship.
Bring a box: Making boxed wine socially acceptable again
Laylo Co-Founders Laura Riches and Laura Rosenberger on giving up their safe and steady jobs to de-stigmatise wine boxes, make boxed wine cool again, and turn them into something you can proudly display.
The psychology of packaging: How luxury brands captivate consumers
Professor Ben Voyer explains how packaging in the luxury market is an art form that intricately weaves psychology, emotion and consumer behaviour, shaping perceptions and driving purchasing decisions.
Packaging the Future: Innovation, Sustainability, and Insight
PZ Cussons’ Chris Allinson talks about pioneering sustainable packaging by integrating innovation, consumer insight, and environmental responsibility. As a judge for the London Packaging Week Innovation Awards, he brings a unique perspective to the industry’s evolving challenges.
Beans mean the world to Difference Coffee Founder Amir Gehl
How did he go from a non-coffee-drinking tea-lover to joining an exclusive club and selling some of the world’s rarest, most unique speciality coffees?
Evolution or revolution: How change looks different for everyone
Does the packaging industry need to evolve what it already does well, or tear up the rule book and blaze a new trail? According to Easyfairs’ Senior Marketing Manager James Montero-MacColl, in this industry, there’s room for both
Is AI set to takeover packaging?
The technology has its uses but will it replace anybody in packaging?
Packaging: your brand personified
Let creativity know no bounds when it comes to packaging for your products
London Packaging Week: Interview with Sue Berry, Senior Manager & Packaging Technologist at Molton Brown
Sue Berry, a member of the expert panel for The London Packaging Week Innovation Awards, reflects on her 24-year career at Molton Brown, and explains why the best is always yet to come where packaging is concerned!
Make packaging your ambassador in new markets
Is your packaging design failing to communicate?
Agile and Flexible: How Smaller Brands Can Compete With And Beat The Big Boys
Packaging is an effective way for even the smallest of brands to challenge established players and, in many instances, outmanoeuvre corporate giants with innovative products.
The future of nostalgia in packaging
So much of the packaging industry is focused on the future. But let’s not forget how powerful the past can be. Combining the benefits of both is part of the magic of packaging.
A toast to the remarkable journey of the bottle
How receptacles that are multipurpose, beautiful, and filled with quality enable brands to hand deliver a very personal message.
Experts rally behind London Packaging Week Innovation Awards
Christelle Anya, the driving force behind the prestigious ADF, PCD, & PLD Innovation Awards in Paris, and Paul Jenkins, one of the foremost packaging experts in the UK, explain why they’re throwing their weight behind the brand-new London Packaging Week Innovation Awards.