Creating a travel brand that turns inspiration into action.

We transformed Unravel into a brand that captures the magic of discovering somewhere new.

Every great journey starts with a spark. A photo, a hidden restaurant, a beach you never knew existed. Unravel was built to turn those moments of inspiration into journeys, using AI to help travellers move effortlessly from daydream to departure.

But while the technology was sophisticated, the brand wasn’t capturing the anticipation, discovery and possibility at the heart of the experience. We set out to change that.

The challenge was to create a brand that could speak to two very different audiences: enterprise partners looking for engagement and new revenue, and travellers looking for effortless, personalised discovery. Rather than making AI the hero, we made the experience the focus.

We positioned Unravel as your compass to the extraordinary, building an identity around discovery, serendipity and effortless travel inspiration. A compass-inspired mark, map-based graphics and vibrant gradients brought the idea to life, while a warm, conversational tone made Unravel feel more like a well-travelled friend than a booking platform.

The result is a distinctive, scalable brand that makes travel discovery feel less like searching and more like being understood, helping Unravel turn inspiration into action.