Swedish taste that translates
Swedish cider, Irish humour. Kopparberg found a new way to speak to Ireland.
Kopparberg had two challenges in Ireland: a declining cider category and a reliance on international campaigns that did not always connect with local audiences. The opportunity was to bring the brand back into the conversation and make Kopparberg the first drink of the night again.
The answer came from finding common ground between Swedish and Irish culture: humour. We created “Swedish Taste That Translates”, a campaign that introduced Kopparberg’s Swedish roots through the lens of familiar Irish drinking culture and everyday slang.
The campaign was designed to work across the full consumer journey, balancing nostalgia for millennials with a memorable introduction for Gen Z. Alongside the humour, vibrant product photography brought the fruity, refreshing taste to life, with close-up shots, crisp bubbles and bold flavour cues making the cider impossible to ignore.
The result was a distinctly Irish expression of a Swedish brand, giving Kopparberg a fresh, relevant voice in the market while celebrating what makes it unique.
https://whitebearstudio.com/case-study/kopparberg/
Other products & services
Making beans the main dish
We evolved Bold Beans brand and pack architecture to scale from cult favourite to a standout mainstream premium choice.
Shaping the look and feel of the world’s number one nutrition APP
As ZOE grew across products, platforms and markets, we evolved its identity to stay distinctive, consistent and strong.
Saving you from milk shortages
Freshways, the UK’s largest independent dairy processor, reached a turning point after 30 years of growth and change.
Turning fandom and food into experiences people remember
We turned Netflix fandom into food brands that fans could experience, share and come back to.
Happy Cows, Happy Milk
Good milk starts with happy cows. That became the simple idea behind Tom Parker’s new brand.
Creating a travel brand that turns inspiration into action.
We transformed Unravel into a brand that captures the magic of discovering somewhere new.
Brands born from culture, built to devour and created for scale.
Sessions is building a scalable foodie portfolio with distinctive brands designed to cut through trends and drive sales.