Saving you from milk shortages
Freshways, the UK’s largest independent dairy processor, reached a turning point after 30 years of growth and change.
Freshways is the UK’s largest independent dairy processor, with the reach, speed and service to compete with the biggest names in the market. But after 30 years of growth, its brand had not kept pace. We saw an opportunity to turn its biggest strength into its biggest point of difference: freshness.
Built around the idea “Fresh. It’s who we are. It’s what we do,” we repositioned Freshways as the local superhero for independent retailers. From farm to store in just hours, the brand is always on hand to keep shelves stocked and businesses moving. The result is a fresher, more distinctive brand that puts Freshways' speed, service and customer commitment front and centre.
https://whitebearstudio.com/case-study/freshways-2/
Other products & services
Making beans the main dish
We evolved Bold Beans brand and pack architecture to scale from cult favourite to a standout mainstream premium choice.
Shaping the look and feel of the world’s number one nutrition APP
As ZOE grew across products, platforms and markets, we evolved its identity to stay distinctive, consistent and strong.
Turning fandom and food into experiences people remember
We turned Netflix fandom into food brands that fans could experience, share and come back to.
Happy Cows, Happy Milk
Good milk starts with happy cows. That became the simple idea behind Tom Parker’s new brand.
Creating a travel brand that turns inspiration into action.
We transformed Unravel into a brand that captures the magic of discovering somewhere new.
Swedish taste that translates
Swedish cider, Irish humour. Kopparberg found a new way to speak to Ireland.
Brands born from culture, built to devour and created for scale.
Sessions is building a scalable foodie portfolio with distinctive brands designed to cut through trends and drive sales.