Happy Cows, Happy Milk
Good milk starts with happy cows. That became the simple idea behind Tom Parker’s new brand.
Tom Parker Creamery had a great story to tell, but its brand was stuck in the past. With ambitious growth plans and a clear point of difference, it needed an identity that could bring its heritage into the modern dairy aisle.
At the heart of the brand were its cows. Free range, well fed, played music while they milked and even treated to a good back scratch. So we built the brand around a simple idea: Happy Cows, Happy Milk.
We brought this to life through distinctive illustrations, with each bottle featuring one of Tom Parker’s cows front and centre. Within her silhouette, we created lush landscapes inspired by where she lives, using natural environments, flavour cues and rich textures to make every bottle feel fresh, wholesome and delicious.
The recyclable glass bottles added another layer to the story, giving conscious consumers a more sustainable way to enjoy dairy without compromising on taste or quality. The result was a brand that felt modern, memorable and unmistakably Tom Parker.
https://whitebearstudio.com/case-study/tom-parker/
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