Turning fandom and food into experiences people remember
We turned Netflix fandom into food brands that fans could experience, share and come back to.
When Sessions partnered with Netflix to turn some of the world’s biggest shows into food experiences, the ambition was to make fandom feel real. We created dining destinations, original IP and packaging packed with details for fans to discover, creating experiences that felt as entertaining as the shows themselves.
For Stranger Things, we created Hawkins Diner, an 80s-inspired restaurant that brought the fictional town of Hawkins to life. From nostalgic Americana to subtle nods to the Upside Down, every detail was designed to feel like a piece of the Stranger Things world. The launch generated over £1m in GMV in its first few weeks, with 120 restaurants live from launch, 31m social and influencer impressions and 3.7m people reached.
For Squid Game, we translated the show into a Korean fried chicken menu and bold dining experience, generating over £500k in the first few weeks, 67,000+ orders and 3.2m views.
Together, the work showed how entertainment IP can move beyond marketing to create food brands that people genuinely want to experience, share and return to.
https://whitebearstudio.com/case-study/sessions-x-squid-games-2/
Other products & services
Making beans the main dish
We evolved Bold Beans brand and pack architecture to scale from cult favourite to a standout mainstream premium choice.
Shaping the look and feel of the world’s number one nutrition APP
As ZOE grew across products, platforms and markets, we evolved its identity to stay distinctive, consistent and strong.
Saving you from milk shortages
Freshways, the UK’s largest independent dairy processor, reached a turning point after 30 years of growth and change.
Happy Cows, Happy Milk
Good milk starts with happy cows. That became the simple idea behind Tom Parker’s new brand.
Creating a travel brand that turns inspiration into action.
We transformed Unravel into a brand that captures the magic of discovering somewhere new.
Swedish taste that translates
Swedish cider, Irish humour. Kopparberg found a new way to speak to Ireland.
Brands born from culture, built to devour and created for scale.
Sessions is building a scalable foodie portfolio with distinctive brands designed to cut through trends and drive sales.