Shaping the look and feel of the world’s number one nutrition APP
As ZOE grew across products, platforms and markets, we evolved its identity to stay distinctive, consistent and strong.
We’re embedded in ZOE’s team as a strategic and creative partner, shaping the brand across campaigns, social, email, performance and major launches. From its global podcast to a New York activation and US expansion, we help ZOE grow with consistency and impact.
The partnership now supports 3.5M monthly podcast downloads, international growth, and a fundraising campaign that raised £3M+ in under two weeks.
https://whitebearstudio.com/case-study/zoe/
Other products & services
Making beans the main dish
We evolved Bold Beans brand and pack architecture to scale from cult favourite to a standout mainstream premium choice.
Saving you from milk shortages
Freshways, the UK’s largest independent dairy processor, reached a turning point after 30 years of growth and change.
Turning fandom and food into experiences people remember
We turned Netflix fandom into food brands that fans could experience, share and come back to.
Happy Cows, Happy Milk
Good milk starts with happy cows. That became the simple idea behind Tom Parker’s new brand.
Creating a travel brand that turns inspiration into action.
We transformed Unravel into a brand that captures the magic of discovering somewhere new.
Swedish taste that translates
Swedish cider, Irish humour. Kopparberg found a new way to speak to Ireland.
Brands born from culture, built to devour and created for scale.
Sessions is building a scalable foodie portfolio with distinctive brands designed to cut through trends and drive sales.