Divine Unveils Eco-Friendly Easter Treats with 40% Less Packaging
Chocolate Maker Introduces Joyful Hot Cross Bun Bar and Flat Eggs Range for Sustainable Celebrations
British chocolate maker Divine is making waves this Easter with the launch of its latest offerings: the limited-edition Joyful Hot Cross Bun Bar and a new range of Flat Eggs.
These Flat Eggs, while maintaining the traditional Easter Egg shape and size, boast a remarkable feat – they utilise 40% less packaging compared to their boxed counterparts. Sophie Loveday-Davies, Group Marketing Director at Divine, expressed the company’s commitment to sustainability, stating: “Sustainability is at the heart of what we do, so we’re proud to be launching our range of Flat Eggs, which are both more environmentally friendly than a boxed Easter Egg, as well as being the perfect solution to letter box gifting.”
Available through selected retailers such as Waterstones, Oxfam, Amazon, and the Divine webshop, this new range not only offers delightful Easter treats but also champions eco-conscious consumption, providing consumers with guilt-free indulgence during the festive season.
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects

Why perception now defines packaging innovation as much as precision
Carla Rae, Senior Procurement Manager at PZ Cussons, shares her insights on packaging innovation and her role as a judge for the London Packaging Week Innovation Awards.

From intention to impact: Designing emotion into luxury packaging
Vincent Villéger reflects on the growing role of intentionality in luxury packaging design, and how precision, psychology, and brand clarity are shaping a more considered creative landscape.