Divine Unveils Eco-Friendly Easter Treats with 40% Less Packaging

British chocolate maker Divine is making waves this Easter with the launch of its latest offerings: the limited-edition Joyful Hot Cross Bun Bar and a new range of Flat Eggs.

These Flat Eggs, while maintaining the traditional Easter Egg shape and size, boast a remarkable feat – they utilise 40% less packaging compared to their boxed counterparts. Sophie Loveday-Davies, Group Marketing Director at Divine, expressed the company’s commitment to sustainability, stating: “Sustainability is at the heart of what we do, so we’re proud to be launching our range of Flat Eggs, which are both more environmentally friendly than a boxed Easter Egg, as well as being the perfect solution to letter box gifting.”

Available through selected retailers such as Waterstones, Oxfam, Amazon, and the Divine webshop, this new range not only offers delightful Easter treats but also champions eco-conscious consumption, providing consumers with guilt-free indulgence during the festive season.