Getting Luxury Branding And Design Right With Greywolf Graphics
With the intense competition in the luxury market, it is crucial to employ a strategic approach to effectively establish your brand and achieve success.
Despite the cost of living crisis in the UK and economic uncertainties worldwide, affluent consumers are continuing to spend in the booming global luxury market, which is expected to reach a staggering US $254.80bn in revenue in 2023, with luxury fashion being the best-performing segment at an estimated US $111.50bn annually. As a result, new luxury brands are emerging, eager to establish themselves among the established elite brands and capture a permanent share of the market.
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The latest packaging projects
From intention to impact: Designing emotion into luxury packaging
Vincent Villéger reflects on the growing role of intentionality in luxury packaging design, and how precision, psychology, and brand clarity are shaping a more considered creative landscape.
Stylish, modern and accessible. Inclusive design is a smart commercial decision
What use is packaging if it alienates a big portion of users? As some of the most forward-thinking brands in beauty, tech and beyond are discovering, designing with empathy and accessibility front of mind isn’t a constraint, but a competitive edge. Casey McHugh, Conference & Community Manager at Easyfairs, explains why.