BrandMe marks Encona’s 50th with fresh limited‑edition look
On 23 June 2025, BrandMe partnered with Grace Foods UK to revamp Encona’s packaging in celebration of its 50th anniversary mark.
- Bold new design
BrandMe introduced a striking celebratory emblem applied to a limited-edition run of Encona bottles, bringing a vibrant new identity to the range. This dynamic look highlights the brand’s iconic heritage with a contemporary flair. - Elevating the brand’s spirit
According to Adam Wilford, Creative Director at BrandMe, the campaign embraces a dynamic aesthetic that amplifies Encona’s energy and cultural significance. - Celebrating heritage
Kimberley Lue Lim, Head of Marketing at Grace Foods UK, said the redesign deeply aligns with their vision.
This refreshed packaging is now rolling out across all Encona products, available in major supermarkets and convenience stores across the UK. The campaign underlines Encona’s enduring appeal – from its roots in Caribbean cuisine to its place in modern UK homes.
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