Look Ahead: “New luxury”. How narrative and consumer-centric design, enables a more meaningful brand experience in luxury markets.

Joerg Rhoden, Senior Consultant, & Anna Weinrich, Senior Strategy Manager, WIN Creating Images

A highly visual presentation with inspiring examples in brand experience, visual languages and packaging design. We broach the issue of how current crises like Covid, economic and political tensions and climate change are affecting the meaning of Luxury. The gap between inherent and perceived luxury is being questioned as brands look for a way to stand out from the crowd, with a shift towards a quieter approach to luxury. Niche luxury brands are finding new and unique ways to appeal to high-end consumers who prefer subtlety and discretion. WIN will highlight insights about the FMCG category and the luxury market that show how a more purpose-driven approach, longevity, narrative and customisation will cause a shift in general brand experience in coming years.

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Découvrez l'avenir de l'emballage de votre marque à la Paris Packaging Week les 29 & 30 juin 2022 à Paris Expo Porte de Versailles.
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La Paris Packaging Week offre une expérience inégalée aux visiteurs, un contenu très pertinent, une exposition débordant d’opportunités et des galeries d’innovation – tout cela pour vous aider à vous inspirer et à permettre vos développements packaging.
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Les Paris Packaging Week Talks offrent un contenu technique et de grande qualité, conçu en collaboration avec des marques de renommée mondiale.
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Explore the Talks at London Packaging Week

From design, materials and innovation trends to sustainability solutions and policy challenges, the three stages at London Packaging Week will give you the knowledge you need to create the perfect new pack for your brand.

Michael Nolte,
SVP Creative Director,
Beautystreams
Jean Dominique Andreu,
Consultant,
Wine & spirits
Eleanor Dinnadge,
Senior Corporate Manager,
Canopy Planet
Iman Jouali,
CEO & Founder,
IJO Skincare
Dani Novick,
Director,
Mercury Search & Selection
Catherine Conway,
Founder,
Unpackaged
Claire Shrewsbury,
Director Insights & Innovation,
WRAP
Craig Barnes,
Creative Director,
Elmwood