News and Insight
Discover what’s new in the beauty, beverage, food, FMCG, retail and luxury packaging community.
Top headlines from London Packaging Week
London Packaging Week 2025 opens registrations for landmark 15th anniversary edition
Marking its 15th anniversary, London Packaging Week returns to Excel London this October, with registration now open for the capital’s premier event for packaging innovation and design across the luxury, beauty, premium drinks and FMCG markets.
Luxury & Fashion news
First never follows: How James Cropper used its legacy of innovation to break new ground with Bruichladdich whisky
When industry-leading material science expert James Cropper was approached to create a new bottle wrap for the heritage whisky distiller Bruichladdich, it created something truly groundbreaking. The product’s journey proves that while luxury spirits packaging is often wedded to heritage, that doesn’t mean it has to sacrifice innovation.
London Packaging Week 2024 celebrated as major success
London Packaging Week 2024 was celebrated as a major success, with strong industry engagement, innovative displays, and high-level discussions setting the tone for future growth.
London Packaging Week 2024 opens to acclaim
The much-anticipated London Packaging Week 2024 kicked off at ExCeL London, drawing industry leaders and innovators who are lauding the event for its focus on sustainable solutions and groundbreaking innovations that promise to shape the future of packaging.
Innovation Gallery unveiled – showcasing the year’s most sustainable and stylish packaging solutions
Discover the future of packaging at London Packaging Week 2024, where the prestigious Innovation Gallery will showcase 10 projects that set new benchmarks in sustainability and creativity within the industry.
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Beauty news
Unilever invests in refillable innovation with acquisition of Wild: What it means for the future of sustainable packaging
Unilever has taken a bold step toward more sustainable personal care solutions with the acquisition of Wild, a fast-growing brand known for its innovative refillable deodorant packaging.
Beauty Brands Embrace Refillable Packaging to Combat Single-Use Plastic Waste
The personal care industry is increasingly adopting refillable packaging solutions to address environmental concerns associated with single-use plastics.
Innovative Glass Bottle Features Airless Refill and Pouch for Luxury Cosmetics
An exciting new development in luxury cosmetics packaging has emerged with the introduction of a glass bottle that combines an airless refill system with a pouch.
Innovative Wood Fibre-Based Packaging for Period Products
Meadows Daisy has secured people’s choice and judge’s favourite in the exhibitor Innovation Gallery at London Packaging Week 2024.
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Drinks news
Quinta do Noval Reveals Elegant New Packaging for Port Range
Leading non-alcoholic wine brand Noughty has introduced a refreshed packaging design for its still wine collection, aligning it with its premium sparkling range.
Noughty Unveils Sophisticated New Look for Its Still Wine Range
Leading non-alcoholic wine brand Noughty has introduced a refreshed packaging design for its still wine collection, aligning it with its premium sparkling range.
First never follows: How James Cropper used its legacy of innovation to break new ground with Bruichladdich whisky
When industry-leading material science expert James Cropper was approached to create a new bottle wrap for the heritage whisky distiller Bruichladdich, it created something truly groundbreaking. The product’s journey proves that while luxury spirits packaging is often wedded to heritage, that doesn’t mean it has to sacrifice innovation.
Tomintoul Unveils New Additions to Contemporary Cask Finish Collection
Tomintoul has launched new additions to its contemporary cask finish collection, showcasing a refined approach to whisky.
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FMCG news
Emergency changes to EPR legislation announced by DEFRA
The UK Government has officially appointed Circularity Scotland as the official Deposit Management Organisation (DMO) for the Deposit Return Schemes (DRS) in England, Wales, and Northern Ireland.
The future of packaging: How innovation and looking ahead will define brand success
Tanguy Pellen from Starbek discusses unlocking disruptive innovation by taking a step back, anticipating what is going to come next and embracing elevated thinking to meet the challenges.
Government appoints operator to oversee deposit return schemes across UK
The UK Government has officially appointed Circularity Scotland as the official Deposit Management Organisation (DMO) for the Deposit Return Schemes (DRS) in England, Wales, and Northern Ireland.
“It’s important to design for everybody – because it could be our future”: Daphne Mavroudi-Chocholi, Managing Director of RNIB Enterprises, on inclusive smart packaging
Imagine you walk into a shop looking for a snack. You’re trying to decide what to get, but all the sandwiches are in plain windowless cartons, and all the crisps are in plain bags. There’s no information written down anywhere. You ask a shop assistant for help, but they don’t seem to understand what the problem is. You’re left feeling frustrated and isolated, when all you wanted to do was pick up a quick snack.
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Hot topics
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Sustainability
How to recycle your beauty empties with the British Beauty Council: A guide to UK’s take-back schemes and initiatives
As part of its industry-wide campaign, The Great British Beauty Clean Up, launched in March 2025, the British Beauty Council highlights the growing number of beauty recycling points available across the UK.
Embracing Sustainability: How Brands Are Responding to Eco-Conscious Consumer Demands
As consumer awareness grows, brands must adapt their strategies and innovate sustainable solutions that align with eco-conscious values, ensuring a balance between luxury and environmental responsibility.
Beauty Brands Embrace Refillable Packaging to Combat Single-Use Plastic Waste
The personal care industry is increasingly adopting refillable packaging solutions to address environmental concerns associated with single-use plastics.
Research shows strong consumer support for reuse and refill systems
A new study has revealed growing consumer demand for retailers to offer reuse and refill packaging systems, highlighting the increasing shift toward circular economy solutions.
ROCOL Launches Sustainable Packaging Upgrade for Scrubs
ROCOL has introduced a new, more sustainable packaging design for its Scrubs® Hand Wipes, reducing environmental impact while maintaining product performance.
Brandon Redesigns Paulig Coffee’s Mundo Range with Bold, Sustainable Packaging Celebrating Coffee Origins
Brandon Consultants helped Paulig Coffee unveil a bold redesign for its sustainable coffee range, Mundo.
Marshalls Foods receives comprehensive packing solutions from Alexir
The Alexir Creative has partnered with Marshall Foods to deliver an all-in-one packaging solution, spanning creative design, sustainable material sourcing, and efficient co-packing.
Aldi Tackles Plastic Waste with Sustainable Packaging-Free Produce Trials
Aldi has announced a trial to remove packaging from several of its fruit and vegetable lines in an effort to combat plastic waste and increase sustainability.
Greiner Packaging asks: How do you know the CO2e impact of your plastic packaging?
In a competitive marketplace, packaging has to efficiently protect food, while attracting customers, but there is an increasing focus on its sustainability credentials.
Toy Company, Mattel Issues Apology After Doll Packaging Error Directs Customers to Adult-Rated Website
A popular toy company has issued an apology after discovering that a packaging error for one of its dolls led customers to an adult-rated website rather than the intended page for product information.
Bold New Branding and Packaging Unveiled for Sun Hee’s Latest Product Line
A creative agency has introduced a new branding and packaging design for noodle company Sun Hee.
Innovative Glass Bottle Features Airless Refill and Pouch for Luxury Cosmetics
An exciting new development in luxury cosmetics packaging has emerged with the introduction of a glass bottle that combines an airless refill system with a pouch.
Innovation
London Packaging Week 2025 opens registrations for landmark 15th anniversary edition
Marking its 15th anniversary, London Packaging Week returns to Excel London this October, with registration now open for the capital’s premier event for packaging innovation and design across the luxury, beauty, premium drinks and FMCG markets.
Emergency changes to EPR legislation announced by DEFRA
The UK Government has officially appointed Circularity Scotland as the official Deposit Management Organisation (DMO) for the Deposit Return Schemes (DRS) in England, Wales, and Northern Ireland.
Government appoints operator to oversee deposit return schemes across UK
The UK Government has officially appointed Circularity Scotland as the official Deposit Management Organisation (DMO) for the Deposit Return Schemes (DRS) in England, Wales, and Northern Ireland.
London Packaging Week Innovation Awards deadline extended to May 2
The deadline for the 2025 London Packaging Week Innovation Awards has been extended to May 2, offering packaging professionals and brands an extra opportunity to refine their entries for one of the industry’s most prestigious accolades.
Redesigning for the Future: Rethinking Packaging for a Sustainable World
Miguel Arevalo, Google Packaging Sustainability Lead, discusses the company’s forward-thinking approach to sustainable packaging at Packaging Innovations & Empack 2025.
Unilever invests in refillable innovation with acquisition of Wild: What it means for the future of sustainable packaging
Unilever has taken a bold step toward more sustainable personal care solutions with the acquisition of Wild, a fast-growing brand known for its innovative refillable deodorant packaging.
Innovating for inclusion: How AI and accessible design are shaping the future
Microsoft’s enduring commitment to accessibility spans more than three decades, from early features in Windows 95 to contemporary AI-driven innovations, continually guided by insights from individuals with disabilities.
Flora’s global brand refresh: A seamless packaging transformation
Sun Branding collaborated with Flora Food Group to implement a refreshed brand identity across multiple global markets.
“It’s important to design for everybody – because it could be our future”: Daphne Mavroudi-Chocholi, Managing Director of RNIB Enterprises, on inclusive smart packaging
Imagine you walk into a shop looking for a snack. You’re trying to decide what to get, but all the sandwiches are in plain windowless cartons, and all the crisps are in plain bags. There’s no information written down anywhere. You ask a shop assistant for help, but they don’t seem to understand what the problem is. You’re left feeling frustrated and isolated, when all you wanted to do was pick up a quick snack.
The hidden revolution: How AI and collaboration are transforming packaging and supply chains
Tey Bannerman, who leads McKinsey’s AI-driven customer experience and hyper-personalisation work, explores how AI is quietly transforming packaging, supply chains, and innovation.
How to recycle your beauty empties with the British Beauty Council: A guide to UK’s take-back schemes and initiatives
As part of its industry-wide campaign, The Great British Beauty Clean Up, launched in March 2025, the British Beauty Council highlights the growing number of beauty recycling points available across the UK.
Crosta & Mollica Embarks on Italian-Inspired Brand Refresh
Crosta & Mollica, the UK-based Italian food brand, has unveiled a comprehensive brand refresh to reinforce its dedication to authentic Italian cuisine while enhancing its market presence.
Design
Flora’s global brand refresh: A seamless packaging transformation
Sun Branding collaborated with Flora Food Group to implement a refreshed brand identity across multiple global markets.
“It’s important to design for everybody – because it could be our future”: Daphne Mavroudi-Chocholi, Managing Director of RNIB Enterprises, on inclusive smart packaging
Imagine you walk into a shop looking for a snack. You’re trying to decide what to get, but all the sandwiches are in plain windowless cartons, and all the crisps are in plain bags. There’s no information written down anywhere. You ask a shop assistant for help, but they don’t seem to understand what the problem is. You’re left feeling frustrated and isolated, when all you wanted to do was pick up a quick snack.
The hidden revolution: How AI and collaboration are transforming packaging and supply chains
Tey Bannerman, who leads McKinsey’s AI-driven customer experience and hyper-personalisation work, explores how AI is quietly transforming packaging, supply chains, and innovation.
Crosta & Mollica Embarks on Italian-Inspired Brand Refresh
Crosta & Mollica, the UK-based Italian food brand, has unveiled a comprehensive brand refresh to reinforce its dedication to authentic Italian cuisine while enhancing its market presence.
Closer than ever: How connected packaging is bridging the gap between brands and consumers
Jenny Stanley, Founder of Appetite Creative, explores how connected packaging is transforming brand-consumer relationships by turning packaging into an interactive, immersive experience.
Weaving the physical and digital into connected packaging
Bridging the physical and digital worlds, industry leaders explore how connected packaging can drive accessibility, sustainability, and consumer trust in an AI-powered era.
Functionality, Inclusivity, and Sustainability: Expert Insights into the Future of Innovation in Packaging Design
At London Packaging Week, industry leaders from renowned brands gathered to review recent packaging innovations and explore the trends shaping the future.
Inclusive packaging design – an opportunity to create better experiences for all
Inclusivity can never work as an afterthought – it has to be built into the core of packaging design from the very start. That’s why many are taking a holistic approach and adding value via inclusive packaging design, says Lucy Burgess, Strategy Director at Touch.
Understanding the consumer: How luxury brands use psychology and packaging to entice consumers
Professor Ben Voyer explains how the luxury market is utilising packaging to tap into the consumer psychology and initiate purchasing decisions.
London Packaging Week to spotlight the future of packaging as Innovation Awards 2025 open
After a stunning first showing in 2024, the annual awards return for a second year, aiming to highlight the most exciting innovations and brightest talents in the packaging industry.
Research shows strong consumer support for reuse and refill systems
A new study has revealed growing consumer demand for retailers to offer reuse and refill packaging systems, highlighting the increasing shift toward circular economy solutions.
First never follows: How James Cropper used its legacy of innovation to break new ground with Bruichladdich whisky
When industry-leading material science expert James Cropper was approached to create a new bottle wrap for the heritage whisky distiller Bruichladdich, it created something truly groundbreaking. The product’s journey proves that while luxury spirits packaging is often wedded to heritage, that doesn’t mean it has to sacrifice innovation.