News and Insight
Discover what’s new in the beauty, beverage, food, FMCG, retail and luxury packaging community.
Top headlines from London Packaging Week
![](https://easyfairsassets.com/sites/62/2024/07/Ecospirits-diageo.jpg)
Diageo and ecoSpirits revolutionise bar service with innovative refillable alcohol containers.
This eco-friendly partnership is set to reduce single-use waste significantly and promote sustainability in the beverage industry.
Luxury & Fashion news
![](https://easyfairsassets.com/sites/62/2024/06/Voyer_prof-4x3-72px337-1-400x300.jpg)
The psychology of packaging: How luxury brands captivate consumers
Professor Ben Voyer explains how packaging in the luxury market is an art form that intricately weaves psychology, emotion and consumer behaviour, shaping perceptions and driving purchasing decisions.
![](https://easyfairsassets.com/sites/62/2024/06/My-Corporate-Photo-1-e1718621919230-421x300.png)
Packaging the Future: Innovation, Sustainability, and Insight
PZ Cussons’ Chris Allinson talks about pioneering sustainable packaging by integrating innovation, consumer insight, and environmental responsibility. As a judge for the London Packaging Week Innovation Awards, he brings a unique perspective to the industry’s evolving challenges.
![](https://easyfairsassets.com/sites/62/2024/06/Amir-Gehl-225x300.jpg)
Beans mean the world to Difference Coffee Founder Amir Gehl
How did he go from a non-coffee-drinking tea-lover to joining an exclusive club and selling some of the world’s rarest, most unique speciality coffees?
![](https://easyfairsassets.com/sites/62/2024/06/AAA1932-450x300.jpg)
Crafting your vision into reality
Having a unique idea is one thing, realising it as a standout product is another entirely. Packaging is the thread linking either end of this lifecycle.
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Beauty news
![](https://easyfairsassets.com/sites/62/2024/07/Untitled-design-2024-06-26T112910.018-575x300.png)
Lancôme innovates with Aptar Beauty for sustainable perfume packaging
Introducing the eco-friendly classic INUNE pump for Idôle Eau de Parfum
![](https://easyfairsassets.com/sites/62/2024/06/My-Corporate-Photo-1-e1718621919230-421x300.png)
Packaging the Future: Innovation, Sustainability, and Insight
PZ Cussons’ Chris Allinson talks about pioneering sustainable packaging by integrating innovation, consumer insight, and environmental responsibility. As a judge for the London Packaging Week Innovation Awards, he brings a unique perspective to the industry’s evolving challenges.
![](https://easyfairsassets.com/sites/62/2024/06/AAA1932-450x300.jpg)
Crafting your vision into reality
Having a unique idea is one thing, realising it as a standout product is another entirely. Packaging is the thread linking either end of this lifecycle.
![](https://easyfairsassets.com/sites/62/2024/05/Sue-head-shot-226x300.jpg)
London Packaging Week: Interview with Sue Berry, Senior Manager & Packaging Technologist at Molton Brown
Sue Berry, a member of the expert panel for The London Packaging Week Innovation Awards, reflects on her 24-year career at Molton Brown, and explains why the best is always yet to come where packaging is concerned!
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Drinks news
![](https://easyfairsassets.com/sites/62/2024/07/Ecospirits-diageo-533x300.jpg)
Diageo and ecoSpirits revolutionise bar service with innovative refillable alcohol containers.
This eco-friendly partnership is set to reduce single-use waste significantly and promote sustainability in the beverage industry.
![](https://easyfairsassets.com/sites/62/2024/07/shutterstock_1530618284-407x300.jpg)
The captivating design of fine spirits bottles
London Packaging Week is regularly home to some of the most jaw-dropping packaging in the world – and invariably, much of it comes from the premium drinks sector. Here, we unpack the magic of an industry that somehow captures lightning in a bottle again and again.
![Image of Absolut x Andy Warhol vodka bottle](https://easyfairsassets.com/sites/62/2024/07/ABSOLUT-ANDY-WARHOL.png)
Absolut has released a limited-edition Andy Warhol vodka bottle.
Absolut Vodka, owned by Pernod Ricard and known for its limited edition bottles, has partnered with the Andy Warhol Foundation for the Visual Arts to release a special edition bottle.
![](https://easyfairsassets.com/sites/62/2024/07/Diageo-announces-paper-based-bottle-trial-for-Baileys-Irish-Cream-Liqueur-Image-2-1024x1024-1-300x300.jpg)
Paper-based bottle trial for Baileys
Trials have begun for a 90% paper-based bottle for Baileys, designed for recycling in standard paper streams.
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FMCG news
![](https://easyfairsassets.com/sites/62/2024/07/Ecospirits-diageo-533x300.jpg)
Diageo and ecoSpirits revolutionise bar service with innovative refillable alcohol containers.
This eco-friendly partnership is set to reduce single-use waste significantly and promote sustainability in the beverage industry.
![](https://easyfairsassets.com/sites/62/2024/07/clubzero-501x300.jpg)
CLUBZERØ freezing single-use waste with reusable packaging at Wimbledon.
In an attempt to reduce single-use waste while waiting in the queue for the tournament, CLUBZERØ have introduced reusable packaging for refreshments served at Wimbledon.
![](https://easyfairsassets.com/sites/62/2024/07/pipers-pepsico.jpeg)
PepsiCo staggering investment into Pipers Crisps to meet increasing popularity
£8 million investment into Pipers Crisps to meet increasing popularity aims to expand production capacity and enhance distribution networks across key markets.
![](https://easyfairsassets.com/sites/62/2024/07/shutterstock_1530618284-407x300.jpg)
The captivating design of fine spirits bottles
London Packaging Week is regularly home to some of the most jaw-dropping packaging in the world – and invariably, much of it comes from the premium drinks sector. Here, we unpack the magic of an industry that somehow captures lightning in a bottle again and again.
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
Hot topics
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Sustainability
![](https://easyfairsassets.com/sites/62/2024/07/Ecospirits-diageo-533x300.jpg)
Diageo and ecoSpirits revolutionise bar service with innovative refillable alcohol containers.
This eco-friendly partnership is set to reduce single-use waste significantly and promote sustainability in the beverage industry.
![](https://easyfairsassets.com/sites/62/2024/07/clubzero-501x300.jpg)
CLUBZERØ freezing single-use waste with reusable packaging at Wimbledon.
In an attempt to reduce single-use waste while waiting in the queue for the tournament, CLUBZERØ have introduced reusable packaging for refreshments served at Wimbledon.
![](https://easyfairsassets.com/sites/62/2024/07/1656336858806-1-300x300.jpeg)
Packaging’s sustainable blueprint
The momentum behind sustainability and shifts in consumer behaviour continues to have profound implications for the packaging industry.
![](https://easyfairsassets.com/sites/62/2024/07/Diageo-announces-paper-based-bottle-trial-for-Baileys-Irish-Cream-Liqueur-Image-2-1024x1024-1-300x300.jpg)
Paper-based bottle trial for Baileys
Trials have begun for a 90% paper-based bottle for Baileys, designed for recycling in standard paper streams.
![](https://easyfairsassets.com/sites/62/2024/07/Parkside-Recoflex-Crystal-CS1-Lidding.-copy-1024x657-1-468x300.jpg)
Leading the way with lids.
Packaging solutions provider Parkside is laser-focused on sustainable lidding film solutions with its latest ParkScribe® technology
![](https://easyfairsassets.com/sites/62/2024/07/Untitled-design-2024-06-26T112910.018-575x300.png)
Lancôme innovates with Aptar Beauty for sustainable perfume packaging
Introducing the eco-friendly classic INUNE pump for Idôle Eau de Parfum
![](https://easyfairsassets.com/sites/62/2024/07/Untitled-design-2024-06-26T111716.855-575x300.png)
Aldi pioneers recycled packaging: reducing plastic waste in snack products
Sustainable innovations aimed at environmental impact reduction
![](https://easyfairsassets.com/sites/62/2024/06/jim-bligh-crop_optimized-1-e1719415242455-351x300.png)
Revolutionising packaging: Navigating towards a sustainable future
Jim Bligh, FDF’s Director of Corporate Affairs and Packaging, on spearheading a sustainable packaging revolution, advocating for innovation, and the need for regulatory clarity in the industry.
![](https://easyfairsassets.com/sites/62/2024/06/Untitled-design-2024-06-25T154044.820-575x300.png)
The future of Korean wine lies in premium quality
Growth, challenges, and opportunities in South Korea’s evolving wine landscape
![](https://easyfairsassets.com/sites/62/2024/06/Untitled-design-2024-06-14T100415.995-575x300.png)
Sainsbury’s switches to cardboard trays for chicken and fish to cut plastic by 70%
New packaging to save nearly 700 tonnes of plastic annually
![](https://easyfairsassets.com/sites/62/2024/06/My-Corporate-Photo-1-e1718621919230-421x300.png)
Packaging the Future: Innovation, Sustainability, and Insight
PZ Cussons’ Chris Allinson talks about pioneering sustainable packaging by integrating innovation, consumer insight, and environmental responsibility. As a judge for the London Packaging Week Innovation Awards, he brings a unique perspective to the industry’s evolving challenges.
![](https://easyfairsassets.com/sites/62/2024/06/Untitled-design-2024-06-07T160956.141-575x300.png)
Starbucks and Grubhub unite for enhanced delivery experience
New partnership introduces multi-packaging solutions and expands Starbucks delivery nationwide
Innovation
![](https://easyfairsassets.com/sites/62/2024/07/Ecospirits-diageo-533x300.jpg)
Diageo and ecoSpirits revolutionise bar service with innovative refillable alcohol containers.
This eco-friendly partnership is set to reduce single-use waste significantly and promote sustainability in the beverage industry.
![](https://easyfairsassets.com/sites/62/2024/07/clubzero-501x300.jpg)
CLUBZERØ freezing single-use waste with reusable packaging at Wimbledon.
In an attempt to reduce single-use waste while waiting in the queue for the tournament, CLUBZERØ have introduced reusable packaging for refreshments served at Wimbledon.
![](https://easyfairsassets.com/sites/62/2024/07/pipers-pepsico.jpeg)
PepsiCo staggering investment into Pipers Crisps to meet increasing popularity
£8 million investment into Pipers Crisps to meet increasing popularity aims to expand production capacity and enhance distribution networks across key markets.
![](https://easyfairsassets.com/sites/62/2024/07/Picture13-486x300.jpg)
Sun Branding shines on Goodfella’s new ‘Grande’ sharing pizza
Sun Branding, a specialist in brand packaging, is thrilled to announce its latest partnership with Goodfella’s to launch the new Grande midweek sharing pizza.
![](https://easyfairsassets.com/sites/62/2024/07/HERMA-1068x583-1-550x300.jpg)
HERMA revolutionises product labelling with advanced robotics integration
HERMA, a leading innovator in labelling solutions, proudly announces the incorporation of cutting-edge robotics into its labelling systems, setting new standards in the product labelling industry.
![](https://easyfairsassets.com/sites/62/2024/07/Diageo-announces-paper-based-bottle-trial-for-Baileys-Irish-Cream-Liqueur-Image-2-1024x1024-1-300x300.jpg)
Paper-based bottle trial for Baileys
Trials have begun for a 90% paper-based bottle for Baileys, designed for recycling in standard paper streams.
![](https://easyfairsassets.com/sites/62/2024/07/Parkside-Recoflex-Crystal-CS1-Lidding.-copy-1024x657-1-468x300.jpg)
Leading the way with lids.
Packaging solutions provider Parkside is laser-focused on sustainable lidding film solutions with its latest ParkScribe® technology
![](https://easyfairsassets.com/sites/62/2024/06/My-Corporate-Photo-1-e1718621919230-421x300.png)
Packaging the Future: Innovation, Sustainability, and Insight
PZ Cussons’ Chris Allinson talks about pioneering sustainable packaging by integrating innovation, consumer insight, and environmental responsibility. As a judge for the London Packaging Week Innovation Awards, he brings a unique perspective to the industry’s evolving challenges.
![](https://easyfairsassets.com/sites/62/2024/06/AAA1932-450x300.jpg)
Crafting your vision into reality
Having a unique idea is one thing, realising it as a standout product is another entirely. Packaging is the thread linking either end of this lifecycle.
![](https://easyfairsassets.com/sites/62/2024/06/Evelio-Mattos-e1718621970482-462x300.png)
Is AI set to takeover packaging?
The technology has its uses but will it replace anybody in packaging?
![](https://easyfairsassets.com/sites/62/2024/05/tonys-caramel-milkchocolate-biscuit-pouch-300x300.jpg)
Agile and Flexible: How Smaller Brands Can Compete With And Beat The Big Boys
Packaging is an effective way for even the smallest of brands to challenge established players and, in many instances, outmanoeuvre corporate giants with innovative products.
![](https://easyfairsassets.com/sites/62/2024/04/AAA3328_50-450x300.jpg)
Experts rally behind London Packaging Week Innovation Awards
Christelle Anya, the driving force behind the prestigious ADF, PCD, & PLD Innovation Awards in Paris, and Paul Jenkins, one of the foremost packaging experts in the UK, explain why they’re throwing their weight behind the brand-new London Packaging Week Innovation Awards.
Design
![](https://easyfairsassets.com/sites/62/2024/07/Park2Nature_Recoflex_FullSustainable-468x300.jpg)
Packaging turns potential into profit
To paraphrase a well-known proverb, “Take care of the packaging and the pounds will take care of themselves.”
![Image of Absolut x Andy Warhol vodka bottle](https://easyfairsassets.com/sites/62/2024/07/ABSOLUT-ANDY-WARHOL.png)
Absolut has released a limited-edition Andy Warhol vodka bottle.
Absolut Vodka, owned by Pernod Ricard and known for its limited edition bottles, has partnered with the Andy Warhol Foundation for the Visual Arts to release a special edition bottle.
![](https://easyfairsassets.com/sites/62/2024/06/jim-bligh-crop_optimized-1-e1719415242455-351x300.png)
Revolutionising packaging: Navigating towards a sustainable future
Jim Bligh, FDF’s Director of Corporate Affairs and Packaging, on spearheading a sustainable packaging revolution, advocating for innovation, and the need for regulatory clarity in the industry.
![](https://easyfairsassets.com/sites/62/2024/06/SilverhandWinery-290-450x300.jpg)
When sustainability sparkles: Gary Smith’s vision for MDCV’s future
London Packaging Week panellist and MDCV UK CEO Gary Smith explains how the business’s commitment to sustainability and innovation is reshaping English viticulture, setting a new standard in quality and environmental stewardship.
![](https://easyfairsassets.com/sites/62/2024/06/Wine-headshot-3-450x300.jpeg)
Bring a box: Making boxed wine socially acceptable again
Laylo Co-Founders Laura Riches and Laura Rosenberger on giving up their safe and steady jobs to de-stigmatise wine boxes, make boxed wine cool again, and turn them into something you can proudly display.
![](https://easyfairsassets.com/sites/62/2024/06/AAA1932-450x300.jpg)
Crafting your vision into reality
Having a unique idea is one thing, realising it as a standout product is another entirely. Packaging is the thread linking either end of this lifecycle.
![](https://easyfairsassets.com/sites/62/2024/06/shutterstock_322432910-450x300.jpg)
Evolution or revolution: How change looks different for everyone
Does the packaging industry need to evolve what it already does well, or tear up the rule book and blaze a new trail? According to Easyfairs’ Senior Marketing Manager James Montero-MacColl, in this industry, there’s room for both
![](https://easyfairsassets.com/sites/62/2024/06/Evelio-Mattos-e1718621970482-462x300.png)
Is AI set to takeover packaging?
The technology has its uses but will it replace anybody in packaging?
![](https://easyfairsassets.com/sites/62/2024/05/JOB3810W_119_50-450x300.jpg)
Packaging: your brand personified
Let creativity know no bounds when it comes to packaging for your products
![](https://easyfairsassets.com/sites/62/2024/05/Sue-head-shot-226x300.jpg)
London Packaging Week: Interview with Sue Berry, Senior Manager & Packaging Technologist at Molton Brown
Sue Berry, a member of the expert panel for The London Packaging Week Innovation Awards, reflects on her 24-year career at Molton Brown, and explains why the best is always yet to come where packaging is concerned!
![](https://easyfairsassets.com/sites/62/2024/05/49543262_10156896365024561_394025625494487040_n-788x300.jpg)
Make packaging your ambassador in new markets
Is your packaging design failing to communicate?
![](https://easyfairsassets.com/sites/62/2024/05/tonys-caramel-milkchocolate-biscuit-pouch-300x300.jpg)
Agile and Flexible: How Smaller Brands Can Compete With And Beat The Big Boys
Packaging is an effective way for even the smallest of brands to challenge established players and, in many instances, outmanoeuvre corporate giants with innovative products.