Greenwashing can harm your brand’s reputation and credibility. As a beauty brand, use these three sustainable marketing tips to avoid falling into the greenwash trap.
In a time where beauty giants like Bondi Sands are being caught out for greenwashing, marketing your positive impact correctly has never been more important.
Canopy’s Nicole Rycroft: fiber industry in need of “bold environmental change”
Replacing plastic packaging in favor of fiber-based alternatives is putting pressure on the world’s endangered forests
Sainsbury’s to vacuum pack all beef mince saving 450 tonnes of plastic annually
Sainsbury’s has announced it is replacing plastic tray packaging for a new vacuum-packed alternative across its beef mince range, saving 450 tonnes of plastic annually.
Weleda sends open letter urging European commission to ban microplastics in beauty products
Morrisons has announced a reduction in prices for several of its own-brand products. Joining the ranks of supermarkets grappling with rising living costs and aiming to retain their customer base.
The Link between Shrink Sleeves and Sustainability
Shrink Sleeves are moving towards a newer path now with rapid growth that can seem to be beneficial towards recyclability and achieving a circular economy.
Coca-Cola, McDonald’s & M&S Food detail sustainability push
Coca-Cola, McDonald’s and M&S Food have reiterated their sustainability credentials and goals during a lively discussion at CCEP headquarters.
Packaging waste regulations: How to prepare for extended producer responsibility
From January 1st 2023, all businesses that deal with packaging must start tracking their activity due to new waste regulations. Here’s why – and how…
Harrods partners with waste management business Mygroup on trial recycling scheme
British luxury retailer Harrods has partnered with Yorkshire-based waste management and recycling business, My Group, on a trial scheme to recycle used cosmetics products in the one of the retailer’s H Beauty stores.
Visa and Uber invest US$1M in small restaurants to shift toward reduced packaging waste
Uber and Visa are announcing a new program to support small and medium-sized businesses (SMBs) transitioning to environmentally sustainable packaging solutions.
Just Eat and ClubZerø team up for returnable food packaging scheme in London
Just Eat for Business is expanding its partnership with ClubZerø by implementing a returnable packaging system across London, UK, to tackle single-use waste originating from the foodservice packaging industry.
Reckitt and Mondi announce 75% paper-based pouch for Finish detergent products
Limited-edition spirits are no longer exclusive to the whiskey world; the new release from Dominican brand Brugal rivals aged single malts in terms of price and scarcity
Wooden boxes: delivering sustainability and a premium customer experience
5 Incredible Benefits of Wooden Boxes as Product Packaging by Custom Craft
WRAP and UKRI funding recycling and reuse projects across the globe
Part of a wider global partnership initiative between UKRI, WRAP, and the smart sustainable plastic packaging (SSPP) challenge.
Circular economy and interactive engagement within the cosmetics industry
The visible shift in cosmetics packaging and focus on consumer-product interaction
SPEAKER SPOTLIGHT – CATHERINE CONWAY
Get to know Catherine in 60 seconds with the four questions below, addressing Catherine’s personal opinions on the causes, challenges and solutions around reuse
Frugalpac and Greenall’s carbon-cutting potential: paper bottles
The paper-based Frugal bottle will reportedly reduce Greenall’s The Original Dry Gin’s carbon footprint by up to 84%
New range of self-adhesive papers from Fedrigoni
Fedrigoni launches new range of premium papers, made from 100% recycled fibres.
Flexi-Hex: from surfboards to wines, spirits and beauty packaging
Flexi-Hex has a mission to ban plastics from packaging with its paper-based e-commerce and gifting solutions that combine functionality and aesthetics.