After deciding it was time someone stood up and challenged the big confectionary brands, star of Made in Chelsea, Jamie Laing together with Ed Williams founded Candy Kittens. A lot of people thought they were crazy (sometimes they still do!), but they spent the next 18 months developing that idea to create a gourmet sweet like no other.
Since launching the company in 2012, they have successfully built a brand that has made its mark on the confectionary industry, and the consciousness of millennial consumers up and down the country.
The brand has secured nationwide distribution with major retailers including Tesco, Waitrose, and Sainsbury’s. Alongside their commercial achievement, Candy Kittens has defined itself as a social influencer in its own right. The brand has a clear voice across London and within the wider fashion industry. With the company’s focus on quality and steadfast effort to understand their customers, Candy Kittens have paved the way in creating an unrivalled customer experience.
Jamie and Ed were named in the Forbes 30 under 30 in 2017.