Neil Farmer is founder/owner of Neil Farmer Associates, an international marketing, market research and business development consultancy. Particular areas of speciality include packaging for food and drink and other fast moving consumer goods, luxury packaging & much more. He has 44 years` experience in the international packaging industry and was a director of several leading publicly quoted packaging companies. Neil is a regular writer of many techno-economic reports and articles on packaging, encompassing over 320 titles in total. Neil is also a speaker at many international packaging conferences and seminars, and furthermore, is the author and editor of the book Trends in Packaging of Food, Beverages and other Fast Moving Consumer Goods, published by Elsevier, & many other chapters in the areas of food packaging.