Marks & Spencer axes best-before labels on fresh produce
To reduce in-store and household waste, Marks & Spencer (M&S) have begun removing the best-before dates from over 300 fruit and vegetable products, reports Packaging Insights.
This change will represent 85% of the UK retailer’s produce offering and will include “commonly wasted” items such as apples, potatoes and broccoli. The change is designed to help people rethink their habits around throwing out food.
“A best-before date is a quality guide and indicates until when the item remains at optimum condition. Food with a best-before date can still be good to eat for days, weeks, months or longer after that date,” Estelle Herszenhorn, strategic technical manager – Food and Drink at WRAP, tells Packaging Insights.
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects
London Packaging Week 2025 welcomes record visitor growth
London Packaging Week 2025 sees 15% growth, bringing 5,752 visitors together to celebrate innovation, sustainability, and the future of packaging.
London Packaging Week Innovation Awards celebrate the year’s most bold, creative, and sustainable packaging
The London Packaging Week Innovation Awards recognised the UK’s most imaginative and sustainable packaging designs, celebrating creativity, craftsmanship, and brand storytelling across 13 categories.