Coca-Cola adds NaviLens coding to packs to help visually impaired shoppers
A new Christmas on-pack promotion from Coca-Cola will feature the NaviLens app to help blind and partially sighted consumers.
The pilot will be the first time the technology has been used by a beverage company. NaviLens has previously been rolled out by Kellogg’s. NaviLens is similar to a QR code but can be detected in a fraction of the time and up to three meters away. A smartphone can detect the optic, and playback information to the user.
Martin Attock, vice-president commercial development at CCEP GB, said: “We are proud to be working with NaviLens this year to make our packs and the Coca-Cola brand more inclusive so everyone can enjoy their favourite beverage. This technology is making a huge difference to as many as two million people in the UK who are currently visually impaired.”
Using NaviLens on their products will help:
- Customers with visual impairments
- Customers with limited reading abilities
- Customers whose first language isn’t English
- Customers who have dietary and allergen restrictions
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