FMCG News – Coca-Cola offers prizes to push bottle returns at entertainment parks
Recycle for the Ultimate VIP Adventure: Coca-Cola and Merlin Entertainments Join Forces.
Recycling Revolution at UK’s Merlin Attractions: Coca-Cola Teams Up for VIP Prizes
Thanks to an innovative collaboration between Coca-Cola and Merlin Entertainments, a recycling revolution is sweeping through some of the UK’s most beloved attractions, including Legoland, Thorpe Park, and Alton Towers. Visitors can now seize the chance to win extraordinary VIP prizes by utilizing specially designed reverse vending machines.
The process is simple: guests bring along an empty 500ml Coca-Cola plastic bottle, recycle it at the designated machines, and automatically enter the draw.
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects
London Packaging Week 2025 welcomes record visitor growth
London Packaging Week 2025 sees 15% growth, bringing 5,752 visitors together to celebrate innovation, sustainability, and the future of packaging.
London Packaging Week Innovation Awards celebrate the year’s most bold, creative, and sustainable packaging
The London Packaging Week Innovation Awards recognised the UK’s most imaginative and sustainable packaging designs, celebrating creativity, craftsmanship, and brand storytelling across 13 categories.