Lush jumps into action with new Super Mario bath collection
- March 27, 2023
- Cosmetics Business
This set features a Question Block bath bomb with a hidden collectible power-up soap inside, designed with signature imagery from the franchise.
Lush has recently introduced a new range of bath products that draws inspiration from the well-known Super Mario Bros. video game series by Nintendo. This product launch comes ahead of the upcoming Mario Bros. movie, produced by Illumination Entertainment (the same studio that brought us Despicable Me), which is scheduled to hit the theaters on April 5th.
The new bath collection from Lush incorporates several items that pay homage to the Super Mario Bros. franchise. One of the highlights is the Princess Peach body spray, which is crafted with a unique blend of peaches and pineapple.
For those who prefer shower gels, the collection features Mario and Luigi themed gels in striking red and green shades, reflecting the brothers’ iconic outfits.
The collection also includes an innovative product called the Question Block bath bomb. It is designed to contain a secret power-up soap that can only be discovered by placing the bath bomb into water.
Finally, the collection is complete with a Gold Coin soap bar. It features Lush’s signature Honey I Washed the Kids fragrance and is shaped like a gold coin, providing a fun nod to the Super Mario Bros. games.
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects
The future of nostalgia in packaging
So much of the packaging industry is focused on the future. But let’s not forget how powerful the past can be. Combining the benefits of both is part of the magic of packaging.
A toast to the remarkable journey of the bottle
How receptacles that are multipurpose, beautiful, and filled with quality enable brands to hand deliver a very personal message.