Brandon Redesigns Paulig Coffee’s Mundo Range with Bold, Sustainable Packaging Celebrating Coffee Origins
- 6 January 2025
Brandon Consultants helped Paulig Coffee unveil a bold redesign for its sustainable coffee range, Mundo.
The new design emphasises the ethical sourcing and flavour diversity of each coffee variant while celebrating their origins.
Paulig, known for its commitment to sustainability, sought a fresh visual approach that appeals to a growing consumer base that values not just taste, but also environmental responsibility.
The redesigned packaging uses vibrant, region-inspired visuals, with colour schemes and animal illustrations that represent the coffee’s country of origin. This approach fosters an emotional connection with consumers and sets the brand apart in a crowded market. The range includes four coffee variants: Original, Mexico, Colombia & Honduras, and Rwanda & Nicaragua.
The bold on-pack architecture, featuring Paulig’s “Pauligon” brand asset, helps make product navigation easy while highlighting key benefits and tasting notes.
Set your brand apart with London Packaging Week. Explore 190+ suppliers to find the perfect solution to stand out in a crowded market.
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects
Objects of desire: How packaging has become a cultural artefact
At London Packaging Week, Ico Hernandez explores how packaging has evolved from functional container to object of desire – creating standout, signalling identity and giving fans and collectors something tangible to participate in and belong to.
Packaging is where brands keep their promises
More than anything, packaging is now the key proving point for brands. Ahead of London Packaging Week, experts from Bulletproof, Distinctive BAT, Free The Birds, Here, PA Consulting, Stranger & Stranger and Villeger explain what that means for the brands designing for lasting loyalty.