16 & 17 September 2026

Halls S2 & S3, Excel London

Eating with your eyes

With vision declared as a VIP amongst the senses, Parisa Maleki explains why you won’t go far wrong with packaging that creates a visual appetite

Meet Generation Alpha, your new top priority

Naomi Stewart, Marketing Manager at Easyfairs, considers whether when we’re born determines our attitudes towards product packaging and why we should get out there and design for Generation Alpha now!

The changing definition of good packaging design

Parisa Maleki, Community & Content Manager at Easyfairs, discusses how packaging design needs to adapt to its new responsibilities, what this means for the unboxing phenomenon, and how blending product and package is the way to go.