16 & 17 September 2026

Halls S2 & S3, Excel London

Design Case Study | Vogis Gin – Indigo Branding Agency

A business trip to Cuba passed through London in the eighties. It was there that the scientist Vardan Yavruyan tasted gin for the first time. He immediately felt that there was something specific and genuine about the drink. After returning to Armenia, he was determined to create the drink in his homeland.

Design Case Study | Simil – Sollasa

Sollasa is the world’s first spirit crafted specifically to complement Indian cuisine. It combines orange zest, lime and lychee, with herbaceous notes of mint and basil, the cooling fragrant spice of coriander seeds and cardamom, and a pinch of sea salt – the perfect blend of flavours to elevate your Indian meal.

 

Design Case Study | Hi Estudio – Robel

In each small town in Mexico different stories, tales and anecdotes are told. The inspiration for this project was born from a legend, they say that its inhabitants sat under a tree to watch the rain, it is said that under that tree a large oak was buried a pet (a dog) and its owner they magically turned the rain into gin, for the townspeople.

Grega by Victor Biasi

Inspired by both the culture and architecture of Greece, Victor Biasi has developed a unique craft beer packaging design.

Little Gipsy Gin by Studio33

Little Gipsy gin originated in the Romić craft distillery, which specializes in processing and producing fruit brandies and liqueurs.

Servadei by Dispenser Studio

In his organic farm in Ravenna, Alberto Servadei works with craftsman’s spirit on fresh fruit, dried fruit and selected raw materials that become jams, creams and high-quality sauces for the gourmet joy of the consumer, with respect for the environment and the ethics of a good product.

Wild turkey 101 by Pearlfisher

Pearlfisher makes the bird part of the bottle with a bold, premium new design for Wild Turkey 101, Kentucky Straight Bourbon & Rye Whiskey.

Vusa Vodka Rebrand by Backbar Studios

Vusa is a premium vodka from South Africa on a mission to change the spirit world – through its liquid, its ingredients and its commitment to the local community from which the spirit hails.

Gogu Late Harve by 34oz Design Studio

34oz Design Studio’s long-term partnership with the family winery Gogu is a good example of organic brand development, both visually and conceptually

Turnmeon Vermut by Simili Design

Turmeon is a vermouth macerated with 12 aphrodisiac botanicals used since the Middle Ages to make the famous ‘Love Potions’. The concept of this design was created with a combination of vintage and unique colour selections that illustrate a vibrant design to evoke an emotional connection with consumers. Simil Design wanted to create a bottle […]