BECOME: The inside story on how Bentley and Carré Basset redefined luxury fragrance for a new era
London Packaging Week hears from the creative minds behind the design of Bentley’s new fragrance, BECOME, a bold redefinition of luxury through timeless elegance, sustainable innovation, and a journey of self-discovery.
From vision to reality: Packaging’s journey towards purpose and timelessness
Vincent Villéger, a leading packaging designer and regular at London Packaging Week, explores how packaging is becoming smarter, sustainable and more purposeful.
Future Tense: Designing for 2035 and beyond
London Packaging Week catches up with Sarah Mwathunga, Strategic Lead for Beauty Futures at Design Bridge and Partners, to explore the emotional, cultural, and environmental forces set to reshape consumer experiences over the next decade.
Is old becoming new again? How your brand can optimise nostalgia:
FMCG brands tend to be present in life’s most emotionally significant events: as pillars of our childhoods, family dinners, and parties with friends. They are woven into everyday routines and relationships, building lasting emotional credibility. The key market leaders already know this.
How packaging laws are reshaping premium experiences
Packaging has become a powerful driver of consumer choice and brand loyalty, encouraging premium brands to deliver experiences that combine luxury with sustainability.
Message in a bottle – Ciaran Dickson of Frugalpac on the world’s first paper wine and spirits bottle
Since launching in 2020, Frugalpac’s innovation has disrupted wine shelves across the world, from independent stores to supermarket giants. Five years on, Ciaran Dickson, Commercial Manager Machine Systems at Frugalpac discusses the wine and spirits landscape.
The new face of luxury: Smart, sustainable, and story-driven
Amy Nelson-Bennett, CEO of Positive Luxury and a speaker at the upcoming London Packaging Week 2025 exhibition, explores how the packaging industry must evolve to meet the changing expectations of modern luxury consumers – and why that shift presents an opportunity, not a compromise.
Packaging’s new imperative: Innovation meets sustainability
With over 20 years of experience at brands like Nestlé and the Kellogg Company, Michael Carroll shares how innovation, sustainability, and data-driven decisions are shaping the future of packaging at the London Packaging Week Innovation Awards.
BrandMe marks Encona’s 50th with fresh limited‑edition look
On 23 June 2025, BrandMe partnered with Grace Foods UK to revamp Encona’s packaging in celebration of its 50th anniversary mark.
Innovation or Illusion? Why packaging design must keep problem-solving in the crosshairs
Is packaging design solving problems or chasing applause? Industry leaders argue it’s time for innovation with impact, not just show.
The vivid rebellion: Maximalism’s return in a sea of sameness
This article is part of a series exploring key industry trends, brought to you by the Easyfairs Packaging Council – the expert advisory board behind London Packaging Week.
Innovation is nothing new: The timeless evolution of packaging
Paul Botje of the Museum of Brands reveals how packaging innovation is a continuous journey shaped by history, materials and consumer needs.
All4Labels: Pioneering the Future of Packaging with Digital Innovation and Premium Solutions
With a global footprint of 55 production facilities, more than 6,000 employees, and a loyal customer base, All4Labels stands as a worldwide leader in the labels and packaging industry
Designing desire: Frank Stephenson on the emotional power of luxury
Speaking at London Packaging Week, the visionary behind iconic road cars for Ferrari, McLaren, and Maserati explores how emotionally intelligent design is redefining modern luxury.
Designing for everyone: Why accessible packaging is the next brand differentiator
This article is part of a regular series exploring the future of packaging through the lens of the Easyfairs Packaging Council – a collective of leading thinkers, makers and disruptors from across the design, retail and FMCG industries.
Absolut and Tomorrowland collaborate on limited-edition ‘Orbyz’ bottle collection for 2025
Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots.
Susanne Kaufmann unveils refreshed packaging reflecting alpine heritage and sustainable values
Luxury skincare brand Susanne Kaufmann has introduced a refreshed packaging design that encapsulates its commitment to natural beauty, sustainability, and its Austrian alpine roots.
The evolution of packaging: 15 years of impact at London Packaging Week
Marking 15 years at the forefront of packaging innovation and design, through the voices that continue to shape its future.