M&S trials recyclable, oven and microwave-safe paper trays in push to cut plastic
Marks & Spencer (M&S) is piloting a new recyclable paper-based tray that is both oven- and microwave-safe, aiming to replace traditional black plastic trays used in its ready meal range.
Flora’s global brand refresh: A seamless packaging transformation
Sun Branding collaborated with Flora Food Group to implement a refreshed brand identity across multiple global markets.
“It’s important to design for everybody – because it could be our future”: Daphne Mavroudi-Chocholi, Managing Director of RNIB Enterprises, on inclusive smart packaging
Imagine you walk into a shop looking for a snack. You’re trying to decide what to get, but all the sandwiches are in plain windowless cartons, and all the crisps are in plain bags. There’s no information written down anywhere. You ask a shop assistant for help, but they don’t seem to understand what the problem is. You’re left feeling frustrated and isolated, when all you wanted to do was pick up a quick snack.
The hidden revolution: How AI and collaboration are transforming packaging and supply chains
Tey Bannerman, who leads McKinsey’s AI-driven customer experience and hyper-personalisation work, explores how AI is quietly transforming packaging, supply chains, and innovation.
Crosta & Mollica Embarks on Italian-Inspired Brand Refresh
Crosta & Mollica, the UK-based Italian food brand, has unveiled a comprehensive brand refresh to reinforce its dedication to authentic Italian cuisine while enhancing its market presence.
Closer than ever: How connected packaging is bridging the gap between brands and consumers
Jenny Stanley, Founder of Appetite Creative, explores how connected packaging is transforming brand-consumer relationships by turning packaging into an interactive, immersive experience.
Weaving the physical and digital into connected packaging
Bridging the physical and digital worlds, industry leaders explore how connected packaging can drive accessibility, sustainability, and consumer trust in an AI-powered era.
Functionality, Inclusivity, and Sustainability: Expert Insights into the Future of Innovation in Packaging Design
At London Packaging Week, industry leaders from renowned brands gathered to review recent packaging innovations and explore the trends shaping the future.
Inclusive packaging design – an opportunity to create better experiences for all
Inclusivity can never work as an afterthought – it has to be built into the core of packaging design from the very start. That’s why many are taking a holistic approach and adding value via inclusive packaging design, says Lucy Burgess, Strategy Director at Touch.
Understanding the consumer: How luxury brands use psychology and packaging to entice consumers
Professor Ben Voyer explains how the luxury market is utilising packaging to tap into the consumer psychology and initiate purchasing decisions.
London Packaging Week to spotlight the future of packaging as Innovation Awards 2025 open
After a stunning first showing in 2024, the annual awards return for a second year, aiming to highlight the most exciting innovations and brightest talents in the packaging industry.
Research shows strong consumer support for reuse and refill systems
A new study has revealed growing consumer demand for retailers to offer reuse and refill packaging systems, highlighting the increasing shift toward circular economy solutions.
First never follows: How James Cropper used its legacy of innovation to break new ground with Bruichladdich whisky
When industry-leading material science expert James Cropper was approached to create a new bottle wrap for the heritage whisky distiller Bruichladdich, it created something truly groundbreaking. The product’s journey proves that while luxury spirits packaging is often wedded to heritage, that doesn’t mean it has to sacrifice innovation.
London Packaging Week 2024 celebrated as major success
London Packaging Week 2024 was celebrated as a major success, with strong industry engagement, innovative displays, and high-level discussions setting the tone for future growth.
London Packaging Week 2024 opens to acclaim
The much-anticipated London Packaging Week 2024 kicked off at ExCeL London, drawing industry leaders and innovators who are lauding the event for its focus on sustainable solutions and groundbreaking innovations that promise to shape the future of packaging.
Innovation Gallery unveiled – showcasing the year’s most sustainable and stylish packaging solutions
Discover the future of packaging at London Packaging Week 2024, where the prestigious Innovation Gallery will showcase 10 projects that set new benchmarks in sustainability and creativity within the industry.
Paper’s part to play at London Packaging Week 2024
The continued rise of paper to become the preeminent packaging material of choice will be evident across the exhibitors at London Packaging Week 2024, and in more ways than you might think.
Bringing your ideas to life
London Packaging Week is renowned as a hotbed of trends, innovations and concepts; supporting these are the tools and software that bring ideas to life.