Is old becoming new again? How your brand can optimise nostalgia:

Retro packaging of Kellogg's cereal range, including Frosted Flakes, Cornflakes, Rice Krispies and Froot Loops

FMCG brands tend to be present in life’s most emotionally significant events: as pillars of our childhoods, family dinners, and parties with friends. They are woven into everyday routines and relationships, building lasting emotional credibility. The key market leaders already know this.

“It’s important to design for everybody – because it could be our future”: Daphne Mavroudi-Chocholi, Managing Director of RNIB Enterprises, on inclusive smart packaging

Imagine you walk into a shop looking for a snack. You’re trying to decide what to get, but all the sandwiches are in plain windowless cartons, and all the crisps are in plain bags. There’s no information written down anywhere. You ask a shop assistant for help, but they don’t seem to understand what the problem is. You’re left feeling frustrated and isolated, when all you wanted to do was pick up a quick snack.