Weaving the physical and digital into connected packaging
Bridging the physical and digital worlds, industry leaders explore how connected packaging can drive accessibility, sustainability, and consumer trust in an AI-powered era.
Functionality, Inclusivity, and Sustainability: Expert Insights into the Future of Innovation in Packaging Design
At London Packaging Week, industry leaders from renowned brands gathered to review recent packaging innovations and explore the trends shaping the future.
Embracing Sustainability: How Brands Are Responding to Eco-Conscious Consumer Demands
As consumer awareness grows, brands must adapt their strategies and innovate sustainable solutions that align with eco-conscious values, ensuring a balance between luxury and environmental responsibility.
Inclusive packaging design – an opportunity to create better experiences for all
Inclusivity can never work as an afterthought – it has to be built into the core of packaging design from the very start. That’s why many are taking a holistic approach and adding value via inclusive packaging design, says Lucy Burgess, Strategy Director at Touch.
Understanding the consumer: How luxury brands use psychology and packaging to entice consumers
Professor Ben Voyer explains how the luxury market is utilising packaging to tap into the consumer psychology and initiate purchasing decisions.
London Packaging Week to spotlight the future of packaging as Innovation Awards 2025 open
After a stunning first showing in 2024, the annual awards return for a second year, aiming to highlight the most exciting innovations and brightest talents in the packaging industry.
Beauty Brands Embrace Refillable Packaging to Combat Single-Use Plastic Waste
The personal care industry is increasingly adopting refillable packaging solutions to address environmental concerns associated with single-use plastics.
Noughty Unveils Sophisticated New Look for Its Still Wine Range
Leading non-alcoholic wine brand Noughty has introduced a refreshed packaging design for its still wine collection, aligning it with its premium sparkling range.
Research shows strong consumer support for reuse and refill systems
A new study has revealed growing consumer demand for retailers to offer reuse and refill packaging systems, highlighting the increasing shift toward circular economy solutions.
ROCOL Launches Sustainable Packaging Upgrade for Scrubs
ROCOL has introduced a new, more sustainable packaging design for its Scrubs® Hand Wipes, reducing environmental impact while maintaining product performance.
M&S Trials Paper Packaging for Chocolate Bars in Sustainability Push
Marks & Spencer (M&S) is testing a new paper-based wrapper for its Vanilla Fudge Bar, a move aimed at improving recyclability and reducing single-use plastic.
Lidl Pioneers Supermarket Sales on TikTok Shop
Lidl has become the first supermarket to sell directly through TikTok Shop
First never follows: How James Cropper used its legacy of innovation to break new ground with Bruichladdich whisky
When industry-leading material science expert James Cropper was approached to create a new bottle wrap for the heritage whisky distiller Bruichladdich, it created something truly groundbreaking. The product’s journey proves that while luxury spirits packaging is often wedded to heritage, that doesn’t mean it has to sacrifice innovation.
Brandon Redesigns Paulig Coffee’s Mundo Range with Bold, Sustainable Packaging Celebrating Coffee Origins
Brandon Consultants helped Paulig Coffee unveil a bold redesign for its sustainable coffee range, Mundo.
Marshalls Foods receives comprehensive packing solutions from Alexir
The Alexir Creative has partnered with Marshall Foods to deliver an all-in-one packaging solution, spanning creative design, sustainable material sourcing, and efficient co-packing.
Passionate Packaging Partners
FACER. Progressive Printed Packaging have partnered with The British Hamper Company to supply their folded carton packaging for their Passion Through Flavour hampers.
Aldi Tackles Plastic Waste with Sustainable Packaging-Free Produce Trials
Aldi has announced a trial to remove packaging from several of its fruit and vegetable lines in an effort to combat plastic waste and increase sustainability.
Greiner Packaging asks: How do you know the CO2e impact of your plastic packaging?
In a competitive marketplace, packaging has to efficiently protect food, while attracting customers, but there is an increasing focus on its sustainability credentials.