A match made in paper: James Cropper x Nathan Ward

Ahead of an exclusive interactive workshop at London Packaging Week, artist Nathan Ward and James Cropper’s Marketing Communications Manager Jordan Scott discuss the unique, timeless power of paper and craftsmanship in the age of A.I and digital automation.

Paper’s place in the pantheon of packaging

With the demand for sustainability showing no signs of slowing down and brands and retailers under increasing pressure to move away from plastics wherever possible, paper is firmly back in the spotlight as the darling of the packaging industry.

The new reality of packaging

Once a silent backdrop, packaging has become a strategic, ethical, and creative frontline, with the Easyfairs Packaging Council highlighting its role in shaping regulation, sustainability, and consumer expectations.