Embracing Sustainability: How Brands Are Responding to Eco-Conscious Consumer Demands

As consumer awareness grows, brands must adapt their strategies and innovate sustainable solutions that align with eco-conscious values, ensuring a balance between luxury and environmental responsibility.
Research shows strong consumer support for reuse and refill systems

A new study has revealed growing consumer demand for retailers to offer reuse and refill packaging systems, highlighting the increasing shift toward circular economy solutions.
ROCOL Launches Sustainable Packaging Upgrade for Scrubs

ROCOL has introduced a new, more sustainable packaging design for its Scrubs® Hand Wipes, reducing environmental impact while maintaining product performance.
M&S Trials Paper Packaging for Chocolate Bars in Sustainability Push

Marks & Spencer (M&S) is testing a new paper-based wrapper for its Vanilla Fudge Bar, a move aimed at improving recyclability and reducing single-use plastic.
Lidl Pioneers Supermarket Sales on TikTok Shop

Lidl has become the first supermarket to sell directly through TikTok Shop
Brandon Redesigns Paulig Coffee’s Mundo Range with Bold, Sustainable Packaging Celebrating Coffee Origins

Brandon Consultants helped Paulig Coffee unveil a bold redesign for its sustainable coffee range, Mundo.
Marshalls Foods receives comprehensive packing solutions from Alexir

The Alexir Creative has partnered with Marshall Foods to deliver an all-in-one packaging solution, spanning creative design, sustainable material sourcing, and efficient co-packing.
Passionate Packaging Partners

FACER. Progressive Printed Packaging have partnered with The British Hamper Company to supply their folded carton packaging for their Passion Through Flavour hampers.
Aldi Tackles Plastic Waste with Sustainable Packaging-Free Produce Trials

Aldi has announced a trial to remove packaging from several of its fruit and vegetable lines in an effort to combat plastic waste and increase sustainability.
Greiner Packaging asks: How do you know the CO2e impact of your plastic packaging?

In a competitive marketplace, packaging has to efficiently protect food, while attracting customers, but there is an increasing focus on its sustainability credentials.
Toy Company, Mattel Issues Apology After Doll Packaging Error Directs Customers to Adult-Rated Website

A popular toy company has issued an apology after discovering that a packaging error for one of its dolls led customers to an adult-rated website rather than the intended page for product information.
Tomintoul Unveils New Additions to Contemporary Cask Finish Collection

Tomintoul has launched new additions to its contemporary cask finish collection, showcasing a refined approach to whisky.
Bold New Branding and Packaging Unveiled for Sun Hee’s Latest Product Line

A creative agency has introduced a new branding and packaging design for noodle company Sun Hee.
Citéo Plans Reusable Food Packaging Systems for French Retailers by 2025

Waitrose has introduced an innovative natural cork recycling scheme, marking a significant step in promoting sustainability within its operations.
Nestlé Launches Reusable Steel Tins for Chocolates in French Deposit Scheme

Nestlé has embraced a new initiative in France that involves packaging its chocolates in reusable steel tins as part of a deposit scheme aimed at promoting sustainability.
Natural Cork Recycling Scheme Launches in Waitrose Stores

Waitrose has introduced an innovative natural cork recycling scheme, marking a significant step in promoting sustainability within its operations.
Nestlé Coffee Embraces Sonoco’s 95% Paper-Based Can for Improved Recyclability

Nestlé Coffee has announced its collaboration with Sonoco to utilise a ground-breaking 95% paper-based can, marking a significant step towards enhancing sustainability in its packaging.
The Importance of Sleeves and Labels in Promoting Packaging Sustainability

Sleeves and labels are essential components of packaging that significantly enhance its circularity and overall sustainability.