Breakout Beauty UK: Why packaging matters more than ever for beauty start-ups

With the UK beauty industry thriving, new brands are launching fast. But getting from a product to a brand is a huge leap – and packaging is often the bridge. As the Co-founder and architect of accelerator platform Breakout Beauty UK, Paul Finch knows better than most that smart packaging can make the difference between being shelved and being shoppable.

London Packaging Week 2024 opens to acclaim

Busy aisles 5,000 attendees

The much-anticipated London Packaging Week 2024 kicked off at ExCeL London, drawing industry leaders and innovators who are lauding the event for its focus on sustainable solutions and groundbreaking innovations that promise to shape the future of packaging.

London Packaging Week’s feel-good factor

Packaging inspiration

Cosmetics and beauty products are quintessential items used to help consumers feel better about themselves and enhance their physical appearance. The result is packaging that must be and do the same.