The captivating design of fine spirits bottles

London Packaging Week is regularly home to some of the most jaw-dropping packaging in the world – and invariably, much of it comes from the premium drinks sector. Here, we unpack the magic of an industry that somehow captures lightning in a bottle again and again.

A bridge over troubled waters

With the fizz of the luxe era at risk of going flat, and customers starting to ask serious questions about their purchases, can packaging can provide some of the answers?