Food packaging that is a buffet for the senses
Thinking about packaging from a multi-sensory perspective can lead to a persuasively immersive consumer experience, writes Easyfairs’ James Montero-MacColl.
Meet the Speakers 2023 | Five minutes with: Victoria Brownlie, Chief Policy Officer at British Beauty Council
London Packaging Week recently had the pleasure of speaking with Victoria Brownlie, Chief Policy Officer at British Beauty Council
Meet the Speakers 2023 | Five minutes with: Cameron Worth, Founder and CEO of SharpEnd
London Packaging Week recently had the pleasure of speaking with Cameron Worth, CEO & Founder of SharpEnd
Meet the Speakers 2023 | Five minutes with: Akash Mehta, CEO & Co-Founder, Fable & Mane
London Packaging Week recently had the pleasure of speaking with Akash Mehta, CEO & Co-Founder of Fable & Mane.
Easyfairs London Packaging Week: The Highlight of the UK Packaging Industry
Are you ready for the biggest event in the UK packaging industry? London Packaging Week, organised by Easyfairs, is fast approaching, promising an unforgettable experience on September 21 & 22.
Every Time We Touch: Beauty Packaging With All the Feels
In the fast-paced world of beauty, where trends emerge like shooting stars, one aspect that remains constant is the allure of exceptional packaging.
Game, Set and Matcha! How the Matcha drinks’ visionary creators are taking the drinks industry by storm
After three ambitious best friends bagged five offers from the Dragons’ Den millionaires, we ask LPW headliner and PerfectTed co-founder Marisa Poster what success tastes like.
Interview with Olaf Van Gerwen – Creative Director and brand
London Packaging Week recently had the pleasure of speaking with Olaf van Gerwen, Founder and Global Creative Director at Chuck Studios.
Too much, too little, too late
Naomi Stewart examines the risks and rewards of a less-is-more aesthetic that counts indifference and irrelevancy among its perils.
Meet Generation Alpha, your new top priority
Naomi Stewart, Marketing Manager at Easyfairs, considers whether when we’re born determines our attitudes towards product packaging and why we should get out there and design for Generation Alpha now!
Mulberry founder and icon Roger Saul to headline London Packaging Week
From handbags to sustainable farming, the incredible journey of Brit-chic fashion brand Mulberry – and beyond!
London packaging Week Speaker Story: Roger Saul, Founder of Mulberry
From Fashion to Farming: The Mulberry founder’s fascinating journey from handbags to Spelt. Meet the man behind one of the most quintessentially British fashion brands of the 20th Century, and catch up with the entrepreneur’s new passion in life.
Packaging Design for Sustainability: Overcoming Challenges and Fostering Collaboration
In an exclusive interview with Steve Lister, a respected sustainability consultant and leading influencer for global brands and retailers, Easyfairs has gained valuable insights into the significance of packaging design in achieving sustainability goals.
The changing definition of good packaging design
Parisa Maleki, Community & Content Manager at Easyfairs, discusses how packaging design needs to adapt to its new responsibilities, what this means for the unboxing phenomenon, and how blending product and package is the way to go.
London Packaging Week 2023 speaker Spotlight: Roger Saul & son Cameron Saul marry luxury and contemporary aesthetics with long-running ethical brand BOTTLETOP.
THE STORY BEHIND BOTTLETOP’S BEAUTIFUL BAGS:
Guerlain calls for action to mark World Bee Day
Guerlain Collaborates with Artist Céline Cléron to Highlight Bee Conservation on World Bee Day
Getting Luxury Branding And Design Right With Greywolf Graphics
With the intense competition in the luxury market, it is crucial to employ a strategic approach to effectively establish your brand and achieve success.
James Cropper links with Rissmann on luxury paper bags
Papermaker James Cropper has created a carrier bag in association with luxury packaging specialist Rissmann.