What use is packaging if it alienates a big portion of users? As some of the most forward-thinking brands in beauty, tech and beyond are discovering, designing with empathy and accessibility front of mind isn’t a constraint, but a competitive edge. Casey McHugh, Conference & Community Manager at Easyfairs, explains why.
Read more »Advent calendars have become a cherished holiday tradition, but their environmental footprint is under scrutiny. With millions sold each year, the question arises: are these festive favourites driving packaging waste – or overcoming it?
Read more »Global packaging innovator Amcor has taken a bold step towards a sustainable future by supporting a groundbreaking circular recycling project in Denmark. This initiative aims to close the loop on food packaging waste, ensuring that valuable materials remain in circulation rather than ending up in landfill.
Read more »The London Packaging Week Innovation Awards recognised the UK’s most imaginative and sustainable packaging designs, celebrating creativity, craftsmanship, and brand storytelling across 13 categories.
Read more »London Packaging Week 2025 closed on a high, uniting global brands, designers, and innovators for two days of inspiration, sustainability, and collaboration – celebrating the power and future of packaging.
Read more »With the UK beauty industry thriving, new brands are launching fast. But getting from a product to a brand is a huge leap – and packaging is often the bridge. As the Co-founder and architect of accelerator platform Breakout Beauty UK, Paul Finch knows better than most that smart packaging can make the difference between being shelved and being shoppable.
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