Owens-Illinois, or O-I, is revolutionizing the world of custom packaging with the introduction of O-I: Expressions Signature, a groundbreaking solution that’s set to transform the way brands approach packaging.

Brands that embrace personalized packaging are witnessing extraordinary growth, outpacing their competitors with a remarkable 40% increase. O-I’s innovative offering now empowers beverage companies to provide their customers with collectible bottles directly from a single source file, eliminating the need for moulds or label alterations.

O-I’s service opens up a realm of possibilities for brand owners, all within the same print run, enabling them to:

– Modify the graphics on the bottle.

– Alter the colours within the graphic design.

– Change the name or a word on the bottle.

– Employ various customized tactile digitally printed effects using O-I: Expressions Relief.

– Implement bottle serialization, including sequential numbering for limited editions or incorporating an individual fixed code like a QR or 2D datamatrix code, unlocking an engaging online experience.

Melianthe Leeman, O-I’s Global Marketing Director for wines and spirits, highlighted the game-changing potential of O-I: Expressions Signature. She noted, “We believe that O-I: Expressions Signature offers significant opportunities not only for premium and luxury special editions but also for global brands. They can produce a single run of a common bottle shape and create culturally appropriate designs for different markets within the same print run.”

Leeman emphasized the growing demand for gifting in the spirits and wines industry, with consumers increasingly seeking unique and personalized options.

She further explained how the traditional need for multiple printing stations to manage various designs concurrently has evolved. Leeman said, “Now, if a customer requests two million bottles with different names, we can create a database and print them individually on the same production line.”

This capability extends to both text and images, as exemplified during London Packaging Week.

O-I already has several upcoming projects in the pipeline with various brands, all poised for launch, according to Leeman. She also revealed that consumer research has demonstrated positive feedback, with consumers willing to pay extra for personalized gifting in this sector.

During the recent London Packaging Week at the Excel, sample bottles were distributed, each displaying unique colours and featuring vertically embossed city names using transparent relief printing, showcasing the potential of O-I: Expressions Signature.