FMCG News – Robinsons to trial new carton format across Tesco stores
Britvic’s squash brand Robinsons is trialling a new carton format across selected Tesco stores.
Fiona Graham, the Innovation lead for Robinsons, highlighted the brand’s continuous drive for innovation and commitment to environmental sustainability with the introduction of the Robinsons Ecopack. By utilising Elopak’s Pure-Pak carton, this packaging variant provides a concentrated liquid that boasts an impressive 60 servings per 500ml container.
Remarkably, the Ecopack is crafted from 89% plant-based materials. With the Ecopack, Robinsons enables consumers to confidently select a pack that offers more servings while minimizing packaging per serve and can be recycled once consumed.
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