Fiona Graham, the Innovation lead for Robinsons, highlighted the brand’s continuous drive for innovation and commitment to environmental sustainability with the introduction of the Robinsons Ecopack. By utilising Elopak’s Pure-Pak carton, this packaging variant provides a concentrated liquid that boasts an impressive 60 servings per 500ml container. 

Remarkably, the Ecopack is crafted from 89% plant-based materials. With the Ecopack, Robinsons enables consumers to confidently select a pack that offers more servings while minimizing packaging per serve and can be recycled once consumed.