
When industry-leading material science expert James Cropper was approached to create a new bottle wrap for the heritage whisky distiller Bruichladdich, it created something truly groundbreaking. The product’s journey proves that while luxury spirits packaging is often wedded to heritage, that doesn’t mean it has to sacrifice innovation.
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A popular toy company has issued an apology after discovering that a packaging error for one of its dolls led customers to an adult-rated website rather than the intended page for product information.
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