Avon has unveiled the company’s biggest investment in its image for the past ten years – a global rebrand across all facets of the business.

The cosmetics giant’s new positioning – under the campaign umbrella ‘Embrace Your Power’ – comprises an updated platform, new visual identity and streamlined product offering. 

The goal is to deliver a more engaging consumer experience through its independent reps, in-person and online, as well as elevate the brand’s presence among all demographics.

This ranges from loyal customers to younger demographics.