Avon’s boldest (and most expensive) rebrand yet: ‘People were saying it feels a bit dated’
The cosmetic giant is modernising its market identity via new campaign ‘Embrace Your power’, by streamlining its product portfolio and offering digital training for reps
Avon has unveiled the company’s biggest investment in its image for the past ten years – a global rebrand across all facets of the business.
The cosmetics giant’s new positioning – under the campaign umbrella ‘Embrace Your Power’ – comprises an updated platform, new visual identity and streamlined product offering.
The goal is to deliver a more engaging consumer experience through its independent reps, in-person and online, as well as elevate the brand’s presence among all demographics.
This ranges from loyal customers to younger demographics.
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects
London Packaging Week smashes attendance record with 16% growth in 2026
A record 6,688 unique visitors attended London Packaging Week 2026, as more than 230 exhibitors and over 110 speakers helped deliver the biggest edition in the event’s history.
Prada, Jack Daniel’s, Heinz and Hotel Chocolat among London Packaging Week Innovation Awards winners
From Formula 1-inspired luxury engineering and interactive launch packs to everyday usability and recyclable flexible packaging, the 2026 London Packaging Week Innovation Awards reveal how brands are turning packaging into a source of practical, commercial and consumer value.