Avon’s boldest (and most expensive) rebrand yet: ‘People were saying it feels a bit dated’
The cosmetic giant is modernising its market identity via new campaign ‘Embrace Your power’, by streamlining its product portfolio and offering digital training for reps
Avon has unveiled the company’s biggest investment in its image for the past ten years – a global rebrand across all facets of the business.
The cosmetics giant’s new positioning – under the campaign umbrella ‘Embrace Your Power’ – comprises an updated platform, new visual identity and streamlined product offering.
The goal is to deliver a more engaging consumer experience through its independent reps, in-person and online, as well as elevate the brand’s presence among all demographics.
This ranges from loyal customers to younger demographics.
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