Jean-Dominique Andreu, Luxury Wine & Spirits advisor & Consultant, Jean-Dominique Andreu

Luxury is characterised as the desire for beauty and goodness, for the unique and for an unforgettable experience. The post-COVID world of luxury has changed. ESG (Environment, Sustainability and Government) is today THE leading concern among consumers in the luxury sector. As we know, there is no longer any luxury company that is not adopting a sustainable approach. The challenge is in front of us, and brands must adapt. I see a few different routes. We know the key elements of luxury will remain – emotion, creativity, and the ‘quest for pleasure. What we need to do is adapt and come up with new ideas and breakthrough innovations to guarantee the future of luxury spirit and champagne somewhere at the crossroad of beauty, use, and respect