A Booming Industry Exploding with Innovation
Packaging Innovations NEC was the catalyst for an impressive display of the latest innovations to light up the packaging industry.
Everything old is new again
How nostalgic packaging came to be and why we’re so eager to indulge.
Fortune favours the brave in the alc-bev sector
Whether your brand screams liquid intelligence or harbours frothy appeal, its taste will linger much more pleasurably on the palate when its packaging hits the spot.
Connecting the dots: Contextual design is essential for digital engagement, says SharpEnd CEO
Packaging industry players are more aware than ever of the power of connected technologies like QR codes, near-field communication (NFC) and augmented reality (AR). However, many companies joining the fray are approaching it in the wrong way, according to SharpEnd CEO Cameron Worth.
Coachbuilt teams with Rolls-Royce for 30-year-old blended Scotch
The new Scotch whisky brand, Coachbuilt, has teamed up with Rolls-Royce London to produce a premium, co-branded limited edition, highlighting the craftsmanship and luxury associated with both companies.
Maison Guerlain Unveils Nadine Kanso’s ‘Rêve d’Amour’ to Mark 170th Anniversary of Iconic Bee Bottle
Guerlain asked Lebanese designer Nadine Kanso to give a modern twist to the iconic Bee bottle, infusing the art of perfumery with contemporary jewelry.
FMCG News – Boundless behind Twinings tin to celebrate the Coronation
To commemorate the Royal Coronation, Twinings has collaborated with Boundless Brand Design to create a limited edition tin for their Darjeeling Blend loose leaf tea.
FMCG News – Elmwood designs brand refresh for Dolmio
Pasta sauce maker Dolmio has refreshed its look in partnership with brand consultancy Elmwood.
Eva Jospin appointed as featured artist for Ruinart’s highly anticipated 2023 Carte Blanche initiative
Ruinart’s Carte Blanche artist, Eva Jospin, transforms the Maison’s world with “PROMENADE(S) en Champagne,” an evocative installation celebrating the Champagne region’s heritage.
Fanta announces first ever brand revamp in partnership with JKR
Soft drink giant Fanta has announced its first ever global brand identity redesign, with ‘bright and bold’ designs.
Pepsi to commemorate upcoming anniversary with new on-pack logo and branding
To celebrate its 125th anniversary, Pepsi will update its logo across its packaging and other physical and digital touchpoints for the first time in 14 years – intending to pay homage to the brand’s history while anticipating its future.
Lush jumps into action with new Super Mario bath collection
This set features a Question Block bath bomb with a hidden collectible power-up soap inside, designed with signature imagery from the franchise.
Couture meets Cognac: Hennessy X.O and Kim Jones reveal their unique collaboration
Hennessy X.O and fashion designer Kim Jones have joined forces in a bold and unprecedented collaboration that combines the worlds of couture and cognac.
The Link between Shrink Sleeves and Sustainability
Shrink Sleeves are moving towards a newer path now with rapid growth that can seem to be beneficial towards recyclability and achieving a circular economy.
Pepsico redesigns branding for 7UP
Pepsico has announced that 7UP has refreshed its brand identity and packaging.
Guerlain celebrates The Art of Happiness with Maison Matisse
The French luxury brand Guerlain, which is part of LVMH, has added a unique addition to its Exceptional Creations line with the launch of the limited edition Bee Bottle. This exquisite piece was crafted in collaboration with Maison Matisse and features intricate hand-painted details by the talented artist, Astrid de Chaillé.
Future of Packaging Report 2022
Adam Ryan, Head of Pentawards and Creative Director, Packaging Portfolio, Easyfairs, and Naomi Stewart, Marketing Manager, Easyfairs, reflect on the latest developments in packaging design
Royal Salute and Boundless partner to create special edition for Lunar New Year
Royal Salute and Boundless Brand Design have collaborated on a new special edition for the Scotch Whisky’s 21YO Signature blend.