As a small business, it can often be difficult competing with e-commerce giants like Amazon when it comes to shipping. It’s one of those unglamorous-yet-fundamental parts of running a business, that, no matter the size of your operation, is essential to get right for both you and your customers.

Since packaging and posting occur behind the scenes, customers are generally unable to appreciate the process or the cost incurred by it. Adding this onto orders seems like a logical solution, but can often be counterproductive, especially if the costs are high, pushing away custom. That is why offering a variety of options is paramount so customers can pick according to their needs, whether that be standard or next day delivery.