
The deadline for the 2025 London Packaging Week Innovation Awards has been extended to May 2, offering packaging professionals and brands an extra opportunity to refine their entries for one of the industry’s most prestigious accolades.
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Unilever has taken a bold step toward more sustainable personal care solutions with the acquisition of Wild, a fast-growing brand known for its innovative refillable deodorant packaging.
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Microsoft’s enduring commitment to accessibility spans more than three decades, from early features in Windows 95 to contemporary AI-driven innovations, continually guided by insights from individuals with disabilities.
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Imagine you walk into a shop looking for a snack. You’re trying to decide what to get, but all the sandwiches are in plain windowless cartons, and all the crisps are in plain bags. There’s no information written down anywhere. You ask a shop assistant for help, but they don’t seem to understand what the problem is. You’re left feeling frustrated and isolated, when all you wanted to do was pick up a quick snack.
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As part of its industry-wide campaign, The Great British Beauty Clean Up, launched in March 2025, the British Beauty Council highlights the growing number of beauty recycling points available across the UK.
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As consumer awareness grows, brands must adapt their strategies and innovate sustainable solutions that align with eco-conscious values, ensuring a balance between luxury and environmental responsibility.
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Inclusivity can never work as an afterthought – it has to be built into the core of packaging design from the very start. That’s why many are taking a holistic approach and adding value via inclusive packaging design, says Lucy Burgess, Strategy Director at Touch.
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